Sales & Marketing Leadership SIG
Topic: Why SEO is Actually All About Content Marketing
Facilitator: Carolyn Dickerson, Digital Marketing Consultant
Good SEO integrates with content marketing to drive more traffic to your website, blog or on-line store and gain more customers, make sales and fulfill your business purpose. Your content needs to be written in the right language — the language your customer or user is using when searching.
SEO and Content Marketing overlap quite a bit. Users trust search engines more than paid advertising. Brands that have a presence in the top positions for the keywords the user is searching, increase the website’s trust. Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and display your website’s content to more customers searching for your product.
Learn how to find out what keywords users search to find products and services and what keywords competitors leverage to make their products and services more visible in search engine results. The tricky part is applying those keywords to your website and internet marketing strategy so that they bring you customers. You can weave targeted keywords into every aspect of website and internet marketing to increase brand awareness, leads, and revenue.
Carolyn Dickerson, Digital Marketing Consultant & VP of Communities, Cincinnati American Marketing Association Chapter.
Carolyn has worked with marketing, sales, and IT teams to successfully migrate over 850+ websites, so brands did not lose traffic, leads, and revenue. She has fixes broken websites that lost traffic, leads, and revenue due to poor SEO practices, website redesigns, and content changes.
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals that meets on the 3rd Tuesday of the month.
NOTE: This event is part of Content Marketing Month (#CMM2018). You will be taken to the master Eventbrite page for Content Marketing Month to register for this event. Please select this event (and any other desired events you wish to participate in for Content Marketing Month) to be added to your cart before checkout.
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