Sales & Marketing Leadership SIG
Topic: Great Marketing – The Convergence of B2B and B2C
Facilitator: Gloria Garrett, President and Managing Partner, HMG
Today B2B and B2C marketers have more in common than ever. Are these two traditionally separate functions comingling? What does that mean for Sales?
Let’s discuss how current dynamics are forcing marketing convergence. The drivers include media proliferation, data analytics, innovation sourcing, and other factors. Understanding the marketplace environment, the buyer and the end-user transcend the old concepts of “business” versus “consumer”.
This convergence inevitably elevates marketers to a common goal – not B2B Marketing or B2C Marketing, but Great Marketing. Importantly, in this era of constant change, the two critical components of Great Marketing have not changed: an impeccable strategic framework and a seamless alignment with Sales.
Gloria Garrett, President and Managing Partner, HMG. HMG is a growth and innovation company, serving clients with brand resuscitation, product management and innovation for cpg, manufacturing, tech, and hospitality.
Gloria Garrett is a marketing and innovation executive with a track record building brands, driving P&L’s and leading teams across a range of product categories, domestic and international. Her consumer package goods leadership roles at The Coca-Cola Company, Mars Inc, Revlon International and Hostess Brands, coupled with her technology experience at Microban, Seraph Labs, the American Chemical Society, Dayton Superior, and Soluria have grounded her in both B2B and B2C marketing.
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals that meets on the 3rd Tuesday of the month.
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