7:45 am — 9:15 am
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Sales & Marketing Leadership SIG

Topic:  Make Better Decisions using Survey Strategies to help you understand your prospect
Facilitator: Mike Murphy, Director Business Operations, Acadia

Market research comes in many forms and in its most simplistic form, it is a process for collecting market information. But market research can be much more than that. So why do market research? It centers your business on your customer. It keeps you focused and allows you to pursue the right opportunities and abandon those that aren’t. Ultimately it can improve your decision making and reduces your risk.

This discussion focuses on primary market research through the use of telephonic and electronic surveys. An emphasis will be on the B2B space, although many of the concepts are transferrable to B2C as well. The goal is to provide attendees with a methodology and process to build the right survey to discover and uncover the needs of your research.


Mike Murphy, Director, Business Operations, Acadia.  With an extensive and varied background in engineering, sales, and marketing, Mike knows how to advise our clients because he’s been where they are. He’s always looking ahead to the next goal. A natural adventurer he takes the team into the future with his strong leadership. Please don’t ever tell Mike it can’t be done. That just fuels his New York-based drive to prove you wrong. (and makes us all have to work harder)

To say that Mike is a fan of baseball is an understatement. Outside of his family (he’s married to Acadia’s president Marge), it is his biggest passion. In the 80’s he pitched for the Indians and helps coach youth throughout the Dayton region. He also enjoys keeping up with his son who plays for the Oakland A’s and helping his daughter with her career as a certified athletic trainer. He also is a freelance (emphasize free) home repair specialist for his daughter’s vintage home.


About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals that meets on the 3rd Tuesday of the month.


Eventbrite - November, 2017 SIGs

Thanks to our event partners!




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November 21, 2017
7:45 am - 9:15 am
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