Sales & Marketing Leadership SIG
Topic: Sales & Marketing: Developing a Relationship from Scratch
Facilitators: Megan Smale, Marketing Manager for Exact Media, Joey Levers, Retail Account Executive
Last year Megan shared with you that sales is content marketing’s best friend. She is back to show you what happens with that same strategy a year later
Megan landed a new role with an organization. One with a large sales team, but no historical marketing.You read it right. No case studies, no trust in marketing, and no frame of reference for why she was asking the sales team to blog weekly.
Sounds full of opportunity, right?
She was armed with a strategy, roadmap, KPIs and keyword research, but no idea how to connect with a team that hasn’t experienced the joy of working with marketing. And they needed leads.Megan will dig into the relationship between sales and marketing, offer actionable steps that can help you cross the divide, and share advice on how to build the kind of trust that drives sales.
Megan Smale, Marketing Manager for Exact Media. Exact Media is a Toronto-based company that helps brands drive strong trial and conversion by reaching consumers in home via an ecommerce network of over 250 million parcels.
With roots in Sociology and a passion for content marketing, Megan’s career focused on bringing the human back into digital marketing and digging deeper into how to convert prospects into clients through strong content.
Prior to her work with Exact Media, Megan was the Marketing Manager for The Devine Group, a Cincinnati-based employee assessment company and a Copywriter at gyro, a B2B-focused advertising agency.
Megan is currently responsible for developing and executing the marketing strategy at Exact Media, and aligning that strategy with the goals of the sales team.
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals that meets on the 3rd Tuesday of the month.
Thanks to our event partners!