Sales & Marketing Leadership SIG
Topic: Control Your Message to Drive Demand and Create Sales Opportunities
Facilitator: Dan O’Keeffe, President O’Keeffe Agency
How do you control your message to your audience?
With all of the competition, clutter and confusion in the marketplace, how do you control your message and share your story to close that winning sale? Understanding how to use owned, earned, and paid media to tell a compelling story could be the deciding factor that separates you from your competitors and elicits action from your target audiences.
The world of sales and marketing has changed. Content is now a salesperson’s greatest ally. In this talk, you’ll learn how you and your organization can leverage your “owned” media, such as your company blog and social media channels, your “earned” channels, such as news articles and third-party blogs, and “paid” media, such as Google Ad Words and boosted social media posts, to tell your story and create sales opportunities. Dan O’Keeffe has been managing content marketing campaigns in various forms for more than 20 years, and will share how you can achieve success for your organization.
Biography: Dan O’Keeffe
Dan O’Keeffe is an experienced writer, editor, content marketer, public relations professional, project manager, and website strategist with more than 20 years experience in industries ranging from technology, professional services and pet products to economic development and restaurant & hospitality.
Dan started his career as a writer for Ralston Purina’s corporate communications department in the early 1990s. Today, he specializes in helping organizations “tell their stories” and think strategically around how they position their brands, products and services with existing and new target audiences—both external and internal. Dan also advises small to large organizations and business and non-profit leaders on how to prepare for and respond to media inquiries during times of both boom and crisis.
Prior to entering the public relations and marketing fields, Dan edited two internationally circulated art-instruction magazines and worked as a newspaper and magazine reporter. Dan graduated from The University of Missouri-Columbia with a Bachelor of Journalism degree. He serves on the board of Film Cincinnati (formerly Greater Cincinnati Film Commission), serves on the board of The Visiting Nurse Association of Greater Cincinnati, serves on the Advisory Committee of the Professional Leadership Network, co-founded the Institute for Social Media at Cincinnati State, served on the Marketing Committee for the Association for Corporate Growth, served on the advisory board of the Northern Kentucky Chamber of Commerce, and was named a Gentleman of Style and Substance by Cincinnati Magazine and the Cincinnati Parks Foundation.
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals that meets on the 3rd Tuesday of the month.
Thanks to our event partners!