7:45 am — 9:15 am
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Sales & Marketing Leadership SIG

Topic:  How do you maximize search efforts to improve lead conversions?
Facilitator: Jerrod Swanton, Upward Brand Interactions

You’ve already spent time and money driving traffic to your website.  You have tuned your website.  You have made your content easy to find. And you are now getting traffic to your site.  Big question. How are you converting this traffic intoactionable leads and ultimately sales?  Search is the first stop for most people seeking products, services, and solutions online.  There are smart proven ways to steer them your way, transforming those visits into qualified leads and satisfied customers.

The digital shift in sales and marketing has already taken place.  Customers are self-researching your products and services before they ever pick up the phone to talk to your sales team.  The customer journey begins with digital.  It is vital to have a cohesive search strategy to build your brand and fill the sales funnel.  In this talk you will learn the different audience types, conversion tactics that resonate, and crucial tips for tracking those sales.  Jerrod has managed search programs for a variety of industries including: B2B manufacturing, service companies, healthcare companies, and the educational market.

Jerrod Swanton , Senior Search Strategist, Upward Brand Interactions

Jerrod is a senior member of the Upward Brand Interactions Search Team.  Upward Brand Interactions is a digitally charged brand marketing agency withfully integrated capabilities.  Jerrod majored in Communications at Wittenberg University, and now manages a variety of search campaigns for clients at Upward consisting of SEO and SEM including PPC & Display Advertising.  He’s been with the agency for over six years, and for fun he runs the oxfordclothbuttondown.comblog.



About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals that meets on the 3rd Tuesday of the month.


Eventbrite - May, 2017 SIGs


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May 16, 2017
7:45 am - 9:15 am
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