Sales & Marketing Leadership SIG
Topic: What is Content Marketing and Why is it important to you?
Facilitator: Kelli Pettigrew, Vice President and Partner, Leap Agency
How do you differentiate yourself today in the deluge of information that your potential clients are inundated with every day? Use of effective content marketing strategies has become more critical than ever before. Focused content should provide information that is useful, relevant, and digestible to your audience. Different types of content is needed for different buyers in your various market segments.
In this discussion, Kelli Pettigrew will explore what is content marketing; why does it matter; what good content marketing looks like today, and where are the best places to engage your potential audience? She will also help you think about where you will get your future content.
Biography – Kelli Pettigrew
Founder and former owner of an INC Magazines Top 5000 Fastest Growing Companies and animation/motion graphics design firm in Indianapolis, Kelli led her team to win a national Addy award prior to joining LEAP in 2014. She was recently recognized by the Cincinnati American Advertising Federation in their “Salute to Suits” awards as a top digital agency professional in 2015. Kelli has been recognized by the National Association of Professional Women 2012 Woman of the Year, Diversity Magazines Top 1000 Women-owned businesses, and the State of Indiana Top 40 Companies to Watch award and a Techpoint MIRA award finalist.
Kelli has experience starting, running and leading organizations from $5Mil in sales to $100Mil. She has an MBA and serves on the executive committee of the Cincinnati AAF. She also serves on the board of directors for the Cell Therapy Foundation, along with celebrity spokesperson, Dick Van Dyke.
“Andrea is a gem-rich, dynamic, and rare. I can recommend her without reservation because she’s talented and thoughtful and generous. Her advice and guidance has expanded my business and my thinking about my business.” – K. Bartle, Business Owner
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals that meets on the 3rd Tuesday of the month.
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