7:45 am — 9:15 am
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Sales & Marketing Leadership SIG

Topic: Take Your Content from Ordinary to Extraordinary
Facilitator: Judi Ketteler

Brands often make the fundamental mistake of assuming that content marketing is purely a means to sell things. We all want to sell things to feed our families. But a sale is about 17 steps away from where you have to start, which is with telling great stories.

If ordinary content marketing is about selling, extraordinary content marketing is about storytelling.

In “Take Your Content Marketing From Ordinary to Extraordinary,” we’ll talk about the three elements that will help your brand storytelling the most.

About Judi – Judi Ketteler has been writing stories since she was old enough to hold a pencil. Now, she is a collaborator in storytelling. She makes her living strategizing with businesses to figure out how to best craft and deliver their message, from web sites and videos to speeches and books. In addition, she frequently works with content marketing agencies and web design firms.

Judi has been helping companies tell stories for more than 15 years. She’s worked with a range of brands, including Cincinnati Children’s, Ethicon Endo-Surgery, ASICS, Petco, Origami Owl Jewelry, and Costco.

She’s also written for dozens of magazines, such as Better Home & Gardens, SELF, Runner’s World, Women’s Health, and Good Housekeeping. She frequently contributes essays about life, family, and running to The New York Times.



About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals that meets on the 3rd Tuesday of the month.


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June 20, 2017
7:45 am - 9:15 am
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