Sales & Marketing Leadership SIG
Topic: LinkedIn from the Sales Manager’s Perspective
Facilitator: Crystal Thies
Will allowing your sales team to use LinkedIn help or hinder their activity or sales success? Is it just “playing around” or is there real power behind the tool? Your sales team is likely already using it to some degree. How they are using it can either help or hurt your company.
In this session we will discuss the important factors you need to consider in helping your sales team succeed with a tool like LinkedIn. The questions we will help you answer are:
- What are the pitfalls you need to be aware of?
- What do I or my company need to do to make their LinkedIn activity most successful?
- How can you monitor and track their activity in relation to their other more traditional sales activity?
- How do I protect my company?
- Is LinkedIn Premium worth the investment?
If you’ve been on the fence about LinkedIn and not sure what to do, you should walk out of this session with more clarity and, hopefully, a decision.
Crystal Thies, also known as the LinkedIn Ninja, is the founder and CEO of Crystal Clear Buzz, LLC, a company focused on helping companies and individuals utilize social media for sales and business development. Crystal specializes in the utilization of LinkedIn® for both B2B and B2C companies. Her strategies and methodologies have been developed through daily trial and testing keeping her on top of the LinkedIn platform. Crystal is also the co-author of “The Social Media Handbook for Financial Advisors: How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business” which was released by Bloomberg Press in July 2012. She is known throughout the Cincinnati AMA Chapter and has spoken at several AMA Events.
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals that meets on the 3rd Tuesday of the month.
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