7:45 am — 9:15 am
OfficeKey 5th Fl Conference Room in Rookwood Tower
3805 Edwards Road

Cincinnati, OH 45209 United States
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Sales & Marketing Leadership SIG

Topic:  Building the Natural Doorways Between Sales and Marketing: Alignment, Relationships, and Leadership
Facilitator: Andrea Dale, Executive Coach, To The Point

When sales and marketing work well together, companies see substantial improvements contributing to top-line and bottom-line growth. But…how do you get there? What would a successful “alignment” between these areas look like at your organization? How is that different from where do you stand now?

The natural doorways between sales and marketing are based (in part) on where you start and your desired destination. As such, this interactive presentation and discussion will help you:

1) Recognize and identify where your organization stands on the alignment scale.

2) Discern objectives and potential next steps for a more productive sales and marketing relationship in your organization.

3) Better understand the elusive common ground between sales and marketing as well as strategies for building on it.

4) Attain actionable insights of how relationships and leadership play a crucial role.

Every organization has its own challenges and success stories. This is your invitation to bring your questions and contribute your expertise. You will gain practical ideas and strategies helping you bridge the gap between these two groups to benefit your organization.


Facilitator: Andrea Dale, Executive Coach, To The Point

As a coach, speaker, and trainer Andrea enables executives and business owners to enhance their branding, impact, and results within their organization. Before coaching, Andrea was a marketing professional and writer for 20+ years, partnering with business to business organizations on their messaging, content strategy, and branding. In that role, she often traversed between marketing and sales, in pursuit of information, insights and a deeper understanding of customer engagement.


“Andrea is a gem-rich, dynamic, and rare. I can recommend her without reservation because she’s talented and thoughtful and generous. Her advice and guidance has expanded my business and my thinking about my business.” – K. Bartle, Business Owner


About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals that meets on the 3rd Tuesday of the month.

Members – Free
Guests – $15
Eventbrite - April, 2016 SIGs


Thanks to our sponsors!




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April 19, 2016
7:45 am - 9:15 am
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