Sales & Marketing Leadership SIG
Topic: Groundbreaking New Technologies for Better Prospect TargetingFacilitator: Eric Brown, United Mail & Communications
With the continued advancement of the internet and marketing automation tools and techniques, we are all looking for new ways to identify, find, and secure new customers. There are new marketing tools and techniques emerging daily to help find that elusive customer. A new technology that is emerging is IP Targeted Marketing.
In this session Eric Brown will lead a conversation about existing, emerging, and future technologies and trends in. Eric will explore three key areas to this new arena and show us how to capitalize on it in your business:
- Existing: retargeting, behavioral, demographic, geographic, and PPC
- Emerging: Match IP address to a physical address
- Future: Match physical address to an IP-address and other technologies
Eric will explore with the audience his experiences with…
- Various IP marketing strategies
- Combining these solutions into an effective strategy
- Success stories
- The future evolution of IP marketing
Eric Brown, Sales Executive at United Mail, spends most of his time consulting with businesses about strategies to identify and connect with more of their most profitable customers. He is a recent transplant from Louisville, Kentucky and is completing an MBA in Marketing from the Kelley School of Business at Indiana University. Eric is passionate about bridging the divide between direct mail marketing and digital technology to create “off the chart” results for clients.
Anna Knue, Vice President of Sales at United Mail, has helped hundreds of companies effectively communicate their message to the marketplace and improve marketing results, during her 22-year career. Anna’s deep customer relationships and strategic marketing insights has led to several technological and operational innovations at United Mail that keep us ahead of our competition.
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals.
Please note: Elevator access to 5th Floor available by 7:45 a.m.
Members – Free
Guests – $15