11:30 am — 1:15 pm
Cintas Center
Xavier University, 1624 Herald Avenue

Cincinnati, OH 45207 United States
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Signature Speaker Series

Megan Smale, Digital Marketing Strategist with O’Keeffe, will lead a fireside chat exploring how brands and organizations can bring content to life through experiential marketing techniques.

Our special guests from content marketing and experiential marketing community will share their creative work, strategies to leverage events to drive content, and ways to maximize engagement with your target audience. You’ll learn how the experts approach experience-driven marketing, and take away tools to help you bring your brand or organization to life whether you’re a team of one or a team of many.


Announcing the #CMM2018 fireside chat panelists:

  • Jeffrey Miller, Experiential Brand Strategist
  • Emily Stowe, Senior Event Marketing Manager, 3CDC
  • Tarek Kamil, CEO, Cerkl
  • Natalie Adler Skarzynski, Digital Marketing Manager, Astute Solutions
  • Jason Snell, Partner / Creative, We Have Become Vikings
  • Brandon Hickle, Partner / Creative, We Have Become Vikings

Jeffrey Miller

Jeffrey Alan Miller has over 20 years of experience in event marketing and experiential brand activation. Having worked with companies such as Mobil Oil, Microsoft, Dean’s Milk, Kraft and Morton Salt, he believes that brand activation strategies must be anchored by honest and relevant “personal experiences” by companies that want to remain viable in the new economy.

Jeffrey is the winner of two EX Awards (the world’s only recognition program for the experiential marketing industry) for his work with AT&T Wireless’ mMode™ re-launch and the Samsung/Cingular Warped Tour. He is a mentor for Founder’s Institute and Subject Matter Expert at Cintrifuse,
and has spoken at ProductCamp, Brandemonium, and AMA Cincinnati’s Inaugural IGNITE! Conference.

For a transplant to the Cincinnati region, Jeffrey has quickly established deep roots in various local causes. He most recently received a 2018 Project Grant on behalf of People’s Liberty to implement a unique culinary event, Epicure, to teach local chefs how to utilize rescued fruits and vegetables in their daily operations to address misperceptions about these ingredients – the end goal being a significant reduction in unwarranted landfill disposal.

Megan Smale

Megan is a marketing strategist with a background in copywriting and data analytics. She began her career in sociology studying new communication technology and identity theory, and quickly shifted to the world of marketing. With a focus on content marketing and lead generation, Megan has specialized in making technical organizations sing.

Prior to joining O’Keeffe, Megan worked in the professional services, construction, finance, market research, and healthcare industries. Using well-researched strategy backed by best practices and a dose of creativity, she has helped organizations reach prospects, convert leads, and increase loyalty.

Megan is a California native who was lured away from the beach by Xavier University. She currently sits on the board of the American Marketing Association in Cincinnati. In her free time, she enjoys reading, hiking, and walking Moe, her ancient Redbone Coonhound rescue.


Eventbrite - November, 2017 SIGs

NOTE: This event is part of Content Marketing Month (#CMM2018). You will be taken to the master Eventbrite page to register for this event. Please select this event (and any other desired events you wish to participate in for Content Marketing Month) and it will be added to your cart.



January 19, 2018
11:30 am - 1:15 pm
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