11:30 am — 1:15 pm
Cintas Center
Xavier University, 1624 Herald Avenue

Cincinnati, OH 45207 United States
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March Signature Speaker Series

Passion & Purpose: The Role of Marketing in Culture, Employee Brand Engagement, and Social Advocacy

Whether a marketing team of one or part of a larger organization, most marketers wear many hats, including partnership with Human Resources. Together, marketing and HR collaborate to ensure internal brand consistency, engage employees in “living the brand” through culture and advocacy, and reinforce the organization’s social and digital brand identity.

Key concepts:

  • Capitalizing on or shifting culture as part of rebrand and optimizing change management
  • Using social and other engagement-fostering outlets to make the brand personal
  • Engaging employees to internalize and live the brand
  • Branding for employee recruitment and continuous engagement

Based on the AMA’s intellectual agenda around the Seven Big Marketing Problems, this Signature Speaker Series will address aspects of:

  • Problem #2: The Role of Marketing in the Firm and the C-Suite
    • What are “marketing” vs. “non-marketing” issues and tasks?
    • How do I attract the best marketing talent?
    • What does a “world class” marketing organization look like?
  • Problem #3: The Digital Transformation of the Modern Corporation
    • How do the firms’ interfaces with the marketplace and within the organization change as a result of digitization?
    • How do I use social and other digital media to generate new insights about my customers and competitors?
    • How do I figure out the scale and scope of what is possible for my company as a result of existing and emerging digital technologies?
  • Problem #7: Balancing Incremental and Radical Innovation
    • How do I successfully incorporate design principles into my organization?
    • How should I organize to enhance innovation outcomes in my firm?
    • How do the best firms and personal brands successfully manage multiple time periods and continue to reinvent themselves into a new competitive space, and what can we learn from them?

Wednesday, March 22 – Cintas Center
11:30 a.m. – 1:15 p.m.
1:30 p.m. – 3:00 p.m. – LOUD tables discussion

Special Networking/Development Option: LOUDtables!

Join us after the panel to join small groups of marketing and HR peers to talk best practices, challenges and opportunities in the areas of culture and branding, employee engagement on social media, collaboration between HR and marketing, and more! Coffee will be served. There is no cost for members to stay after for the LOUDtables discussion and for guests the cost is $15.


Members – $35 for early bird pricing (there is no additional cost to stay for the LOUDtables discussion)
Guests – $45 for early bird pricing (there is an additional cost of $15 to stay for the LOUDtables discussion)
Student Members – $25
Student Guests – $30

Eventbrite - Signature Speaker Series - March 22, 2017


Our Speakers

Steve Browne, SHRM-SCP

Executive Director of Human Resources, LaRosa’s, Inc.
Steve Browne is the Executive Director of Human Resources for LaRosa’s, Inc.. Throughout his 30-year career in HR, he has served in various roles across manufacturing, consumer products, and professional services industries.

Steve serves on the Board of Directors for the Society for Human Resource Management (SHRM) and has been a member of the Membership Advisory Council (MAC). He facilitates a monthly HR Roundtable and the internet, HR Net, which reaches more than 8,000 HR professionals globally each week. Steve is an accomplished speaker who has been featured at local, regional and national conferences, chambers of commerce, HR chapters and businesses. You can find Steve active on social media and on his nationally recognized blog, “Everyday People.”


Paul Darwish

Chief Business Development Officer & Director of Marketing, Graydon Head

Paul Darwish is Chief Business Development Officer & Director of Marketing at Graydon Head, a 146-year-old law firm based in Cincinnati. Paul played an instrumental role in their 2015 office move and directed the creation of a new brand and website.

Prior to Graydon Head, Paul founded three companies, one of which was recognized by the Greater Cincinnati Chamber of Commerce as the Emerging Entrepreneur of the Year in 1996. He also served as President of Closson’s, one of Cincinnati’s most iconic and upscale brands in the art, design and home furnishings industry. Paul began his career 30 years ago at Procter & Gamble, where he managed a $40 million promotional budget for Crest. A Cincinnati native, he earned a B.A. from Xavier University in English and International Affairs, and an M.B.A. from Harvard Business School, with a concentration in business ethics. He has taught entrepreneurship in Xavier’s M.B.A. program and served as a mentor, advisor, and consultant to dozens of startup companies and small businesses.

Matt Fearn

Group Director, LPK

Matt Fearn brings a wealth of strategic direction to LPK’s service and social-sector clients. With an eye for design, a mind for thoughtful branding and a deep understanding of business’ most complex challenges, Matt has worked with organizations from local startups to Fortune 500s on any and all branding initiatives. When Matt’s not chasing his three boys or fighting melanoma as the President of the Board Directors at Melanoma Know More, he finds time to train as an IRONMAN triathlete. Talk branding with him at matt.fearn@lpk.com.


Eventbrite - Signature Speaker Series - March 22, 2017



March 22, 2017
11:30 am - 1:15 pm
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