Presenters: Tammy Nelson, CMO and Krista Winters, AVP Creative Services of American Modern Insurance Group
They say content is king and, while we agree, we would also argue that it’s not worth much without conversation. To be truly effective, content must engage your target audience in a way that makes them want to interact with it. But how do you create content that’s worthy of a conversation with your customers and prospects? We all know the 4 “P”s of marketing but, in this session, we’ll dive into the 3 “I”s for building a killer content strategy.
First, you must INFORM your target audience with new, relevant information in a multi-channel way to create “surround sound” messaging that engages each person through their preferred communication method.
Second, you must INNOVATE with your content to show new, relevant angles to deliver your key messages.
Finally, you must INSPIRE through your content. Nothing creates conversation quite like a story that pulls at one’s heart strings, encourages a little healthy competition or provokes new thoughts and ideas.
In this session we will share two comprehensive, current case studies where the 3 “I”s were effectively employed to create successful content strategies. The case studies will be complete with visuals and results so you can pull ideas for your own content strategy efforts – you won’t want to miss it!
Tammy Nelson is a speaker, author and has been a marketer for more than 20 years. She started her career at two ad agencies and then switched over to the corporate side where she held positions at American Express, Ameriprise Financial and Luxottica. Currently, Tammy is Chief Marketing Officer at American Modern Insurance Group, part of the Munich Re family of companies. Tammy has an M.B.A. from the Carlson School of Management at the University of Minnesota and a B.A. in advertising and economics from the University of Wisconsin, Eau Claire.
She is very active in the field of marketing – she is involved in the American Marketing Association, is on the Cincinnati BrandHUB council, is a member of the CMO Roundtable, serves on the marketing committee of the Property Casualty Insurers Association of America, has spoken at many industry conferences and her research has been published in the Journal of Consumer Marketing.
Tammy is also involved in the community, supporting the arts, the United Way, the American Cancer Society, OneSight and Children International. She is a graduate of Leadership Cincinnati (Class 38), the area’s flagship leadership development program.
Tammy calls Wisconsin home but is currently enjoying all Cincinnati has to offer. Besides spending family time with her husband and 3 kids, she enjoys photography, dance, music and travel.
Krista Winters has been a marketer in the insurance industry for 15 years. Currently, Krista is Assistant Vice President of Creative Services at American Modern Insurance Group, part of the Munich Re family of companies. She also spent a year and a half working as Munich Re’s Global Brand Manager in Munich, Germany.
Krista has an M.B.A. from Morehead State University and a B.S. in graphic design from the University of Evansville. She is actively involved in the Insurance Marketing and Communications Association and the Clermont Chamber’s Business Technology Summit.
Krista has spent most of her life in Cincinnati, but loves to travel and experience new cultures. She is an avid soccer and football fan and enjoys spending time outdoors with her dogs.
Thanks to our event sponsor!
Friday, November 20, 2015
Please note this month’s Signature Speaker Series will be held from 7:30 am to 9:15 am.
Cintas Center at Xavier University
1624 Herald Avenue, Cincinnati, OH 45207
Free parking in Lot C next to the Cintas Center
No parking voucher is needed
7:30 am – Registration/Networking
8:00 am – 9:15 am – Breakfast buffet & Presentation
Buffet includes: sliced fruit, assorted juices, scrambled eggs, blueberry pancakes, hash browns and turkey sausage.
EARLY BIRD: $35 with reservations by 11/17
Regular Pricing: add $5 after 11/17
EARLY BIRD: $45 with reservations by 11/17
Regular Pricing: add $5 after 11/17
$25 – AMA Student Members
$30 – Student Guests
Thanks to our chapter sponsors!