11:30 am — 1:15 pm
100 W. 5th Street

Cincinnati, OH 45202
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May Signature Speaker Series & Workshop

Topic: Remarkable Experience by Design
Presenter: Carla Johnson, Author, Storyteller & Creative Explorer at Type A Communications

How smart brands build intelligent customer experiences that drive revenue

We’re splendid at telling people we’re wonderful, better and different. We write case studies. We gather testimonials. We’re pumping out videos like Hollywood producers. But what if we made our actions speak louder than words? What if we stopped telling people how great we are, and we started showing them?

Signature Speaker Series Keynote Address
In this refreshing hour-long presentation, author and marketing executive Carla Johnson will teach us the secrets smart businesses use to avoid hollow marketing promises and, instead, design remarkable customer experiences.  It’s time to make customer experience the true brand differentiator.

Additional Workshop Opportunity with Carla Johnson
Join us for an additional 90-minute Workshop with Carla immediately following the lunchtime presentation! You’ll learn how to create amazing interactions that motivate your prospects to take action at every touchpoint. She’ll show you how to create a customer-first mindset. You’ll walk away ready to deliver unique interactions that show buyers you mean business.

Key concepts:

  • Marketers’ role in Customer Experience
  • Creating a “Customer First” MIndset
  • Inspiring Customer Action
  • SAVE THE DATE for our inaugural full-day Ignite! Conference!  AMA Cincinnati Gets Fired Up About CUSTOMER EXPERIENCE on September 22, 2017

Strategic Alignment:
Based on the AMA’s intellectual agenda of the Seven Big Marketing Problems, the May Signature Speaker Series will address aspects of:

Problem #1: Effectively targeting high value sources of growth
Problem #2: Role of Marketing in the firm & the C-suite
Problem #4: Generating & using insight to the marketing practice



Special offer – The first 50 people who register for both the Signature Speaker Series and workshop that follows will receive a FREE copy of Carla’s book, Experiences: The 7th Era of Marketing.



Wednesday, May 17
Networking, Lunch and Keynote Presentation 11:30 a.m. – 1:15 p.m.
Book signing 1:15 – 1:30 p.m.
Workshop by Carla Johnson 1:30-3:00 p.m.

New Location (downtown):
100 W. 5th Street
Cincinnati, OH 45202

Eventbrite - Signature Speaker Series - May 17, 2017



Our Speaker – Carla Johnson, Chief Experience Officer, Type A Communications

Author, Experiences: The 7th Era of Marketing

Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Her work with Fortune 500 brands served as the foundation for the latest of her seven books. Experiences: The 7th Era of Marketing, sets a powerful new way for marketing to create value for businesses. Named one of the top 50 women in marketing and the chair of the ANA‘s Business Marketing Association, Carla regularly challenges conventional thinking.

Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author.

Twitter @CarlaJohnson



May 17, 2017
11:30 am - 1:15 pm
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