11:30 am — 1:15 pm
Horseshoe Casino
1000 Broadway Street

Cincinnati, OH 45202 United States
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Signature Speaker Series

Topic: The Brand Rebirth Formula: When, Why & How 
Presenter: Valerie Jacobs, Chief Insights & Innovation Officer, LPK

Eventbrite - Signature Speaker Series - May 20, 2016

In a world where brands are constantly facing disruptive market entrants, many are in a position to consider a rebirth. Valerie Jacobs, Chief Insight & Innovation Officer at LPK, will explore the importance of this fundamental transformation and how it comes to life through strategic and creative decisions. Drawing on her trends and innovation experience, Valerie will identify scenarios that signal a need for a rebirth, and share insights on how brands should approach the endeavor and ultimately, preserve their relevance.

Key learning takeaways include identification of the four “forks in the road” that signal when a brand needs a rebirth:

  • A brand has outgrown its vision and needs something bigger to take it into the future
  • A brand realizes it stands for nothing and has to completely start over
  • A brand has lost its value to customers and needs to reinvent itself to stay relevant
  • A brand has strayed from its internal compass and needs to refocus on its core

Speaker’s bio:

Driving a constant state of evolution within LPK and the industry, Valerie Jacobs founded both the LPK Trends and LPK Print & Pattern practices, providing clients a deeper consumer understanding and establishing a clear point of difference for LPK. She also started LPK’s Innovation Lab, an internal research and development practice dedicated to uncovering and building out innovative new offerings for clients.

Valerie works with an intuition and quick wit that senses and articulates change in consumer behaviors, values, lifestyles and attitudes. Her trend forecasting is grounded in a strategic approach that incorporates research, analysis and translation of trend data into actionable strategies for consumer brands with the nerve to keep up. Her provocative thinking and no-nonsense approach has attracted great interest on the global stage, where she has presented at leading design conferences in Brazil and Spain. She also is a frequent speaker on entrepreneurial disruptive innovation and future thinking to audiences ranging from professional organizations to startup incubators. The scope of her influence is further reflected in her sizable body of published writing that has informed innovation for brands across the spectrum.

 Valerie is an Honorary Senior Fellow of the Design Futures Council, and she serves on the board of ArtWorks Cincinnati and the Cincinnati Shakespeare Company. A graduate of Birmingham-Southern College, she holds a master’s degree in design from the University of Cincinnati College of Design, Architecture, Art, and Planning (DAAP). She has taught at DAAP for more than a decade and joined the faculty of Philadelphia University’s Strategic Design MBA program in 2013.


Friday, May 20, 2016

Horseshoe Casino
(you must be at least 21 years old to enter the casino)

11:30 am – Registration/Networking
12:00 – 1:15 am – Lunch & Presentation


EARLY BIRD: $35 with reservations by 5/17
Regular Pricing: add $5 after  5/17

EARLY BIRD: $45 with reservations by  5/17
Regular Pricing: add $5 after  5/17

$25 – AMA Student Members
$30 – Student Guests


Luncheon Menu: Cajun Chicken Pasta
If you prefer a vegetarian meal (Eggplant Parmesan) please indicate on the registration form.

Eventbrite - Signature Speaker Series - May 20, 2016

Thanks to our chapter sponsors!




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brandhub web 9-15


May 20, 2016
11:30 am - 1:15 pm
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