Content Marketing 101
Speakers: Kristen Lecky, WriterGirl & Associates; Suzanne Buzek, Vehr Communications
There are 103,447,520 spam emails sent, 1,388,889 GIFs created, and Youtube users watch 4,333,560 videos EVERY MINUTE. That’s a lot of content! With so many ways to produce and consume content, how can you remain competitive and be a successful content marketer?
In this Content Marketing 101 workshop, all are welcome for a brief review of the state of content marketing and creation tips for beginners.
Kirsten Lecky, Director of Client Partnerships, WriterGirl & Associates
Kirsten Lecky is the Director of Client Partnerships for WriterGirl & Associates, a professional writing company exclusively for hospitals and health systems. She is responsible for understanding the challenges and opportunities that healthcare marketers face every day with their content strategy and building customized solutions that meet those needs. Kirsten has been working with healthcare leaders for most of her career and is passionate about supporting their efforts to build trusting relationships with consumers, patients, employees and physicians.
Suzanne Buzek, Account Executive, Vehr Communications
Everything in life comes down to energy. Suzanne directs her energy toward getting things done for clients in a thoughtful, collaborative way. Her specialties include content development and marketing communications strategy for clients in technology, education, nonprofit and other industries. When it comes to developing content, Suzanne often finds herself repeating, “There’s nothing to be afraid of,” and “Writing is a habit more than anything.” Start writing, find ways to improve your writing, it’s the foundation for any and all marketing communications activity.
This event is limited to 30 attendees.
Price: $10 for members; $15 for guests (Price includes parking downtown, light snacks and refreshments.)