18
January
11:30 am — 1:15 pm
Cintas Center
Xavier University, 1624 Herald Avenue

Cincinnati, OH 45207 United States
Loading Events
  • This event has passed.

Trailblazer Series – Back By Popular Demand, Michael Brenner!

Topic: Your Role in Revolutionizing the Customer Journey through Content
Speaker: Michael Brenner

AMA Cincinnati is proud to announce Michael Brenner, veteran marketer, inspiring entrepreneur, and bestselling author is returning to our Content Marketing Month main stage to talk about revolutionizing content marketing around the customer experience.

Have you ever met a bored marketer? Probably not in this decade, and that’s because a marketer’s demands continue to grow in an ever-changing landscape. Your company expects marketing to deliver revenue and ROI, while you know your focus should be on valuable customer experiences. And that doesn’t stop the requests for more tactics that don’t meet either of these goals.

So how do you cut through the barrage of meaningless requests, clear the channel noise and hone in on your constituents? By taking it back to the basics: content.

If it seems too good to be true, it’s not — but there’s a twist. Revolutionary marketers create content that centers around the customer. Focusing on customer value in all aspects of our business – including our storytelling – allows us to deliver better business outcomes.

In this Trailblazer Series presentation, veteran marketer, inspiring entrepreneur, and bestselling author Michael Brenner will show you how marketers are fearlessly revolutionizing content marketing around the customer experience.

Attendees will…

  • Learn the simple trick marketers use to push back on the things that we know won’t work
  • Better engage your audience through next-level content and storytelling
  • Walk away with a powerful framework you can use to rally the entire organization around content that focuses on the customer.

Want to produce incredible content and become known as your organization’s biggest customer champion? Register for the Jan. 18 Trailblazer series today.

Eventbrite - Job Transition Group - November 22, 2017

Bio:
Michael Brenner is a Forbes top CMO influencer, and was named Top Business Keynote Speaker by the Huffington Post. He is CEO of Marketing Insider Group, where he has completed more than 75 content marketing strategy workshops for brands, agencies, and startups.

Michael is also the CMO of AI-powered content intelligence platform CONCURED. He is the co-author of 2 books including The Content Formula, and Digital Marketing Growth Hacks. And he is the proud father of 4 gorgeous and mischievous children.

Michael believes that empathy is the counter-intuitive secret to success in life, business, and marketing. And he enjoys sharing his experiences and client stories to inspire leaders like you into action that creates impact.

 

Eventbrite - Job Transition Group - November 22, 2017

Details

Date:
January 18
Time:
11:30 am - 1:15 pm
Event Category:
Event Tags:

Connect with AMA Cincinnati on social media:

Interact on the AMA Cincinnati Facebook Page to share your opinions and connect with others in the marketing community.

Follow @AMACincinnati to keep up with all the hot topics in marketing. Or join the conversation with the hashtag #AMACincinnati.

Join the AMA Cincinnati LinkedIn Group and follow our Company Page to connect with your peers, participate in timely discussions, and build your network.

Subscribe to the AMA Cincinnati YouTube Channel to view video updates.