#CMM2020 Workshop: Is Your Digital Content Accessible? How to optimize for conversion and inclusion
Workshop Leaders: ilumino
Digital content designed for inclusion and ADA compliance can also increase conversion and help avoid lawsuits. Content that’s not accessible could mean lost business and legal risk.
The Americans with Disabilities Act requires that public spaces, including websites, be accessible to all. That’s big on its own, but there’s more. It includes all assets SHARED on the website, from images and videos to forms, documents, and apps. Here is some food for thought:
- About 1 in 4 adults in the US have some form of disability. That’s a lot of potential customers. Whether it’s for their experience or your bottom line or both, digital access matters.
- Section 508 of the Workforce Rehabilitation Act of 1973 requires information technology developed or purchased by federal agencies to be accessible to people with disabilities. That’s a lot of business on the table to win or lose.
- Accessibility lawsuits are increasing exponentially and can cost an organization tens of thousands of dollars, for just one lawsuit. And where there’s one, others often follow.
In this workshop on January 29th, you’ll learn accessibility and inclusive design concepts that apply across all forms of content that drives conversion.
Content Topics We’ll Cover:
Attendees will gain an understanding of the topic, terminology, the business case for accessibility and inclusive design, a practical guide to incorporating accessibility into your content development and delivery initiatives, and how to get started. Content types to be addressed include:
- Social Media Posts
This event is part of Content Marketing Month #CMM2020
Irina Enevska – Program Manager (Speaker):
Irina Enevska is passionate about helping others overcome barriers so that they can succeed in all areas of their lives. While teaching public speaking at various universities, she had the opportunity to help others overcome challenges in everyday life by providing creative approaches to their environments. Further, interests in filmmaking and foreign languages have ingrained a unique understanding of what and how we convey our messages is of great importance in creating inclusive experiences. Her background, combined with a profound acknowledgment of the power of technology, drives her dedication to make the digital world equally accessible to everyone.
Connect with Irina on LinkedIn
Jenna Reardon – Co-founder:
Jenna Reardon is a digital accessibility consultant and advocate with a passion for providing organizations with the education and clarity they need in order to implement and maintain compliant websites, apps, products, documents, and other online content. As co-founder of ilumino, she helps customers build effective, executable roadmaps that minimize exposure while demonstrating their intent to meet the guidelines and provide inclusive technology.
Connect with Jenna on LinkedIn
Stacey Rayos – Chief Technology Officer:
Connect with Stacey on LinkedIn
For Content Marketing Month 2020, we’ll be covering all the media—infographics, SEO and website copy, video, livestreams, podcasts, and more—with an unrelenting focus on metrics. How do these channels and tactics generate (measurable) awareness? Nurture leads? How do you develop content strategies that contribute to company growth goals? How can you create capacity on your team (or know who to hire) to execute? Learn more about how to participate in #CMM2020 https://amacincinnati.org/content-marketing-month/
Thanks to our sponsors!