Content Marketing Month 2021: Content that Connects

As our professional and personal worlds were turned upside down last year, organizations and individuals were forced to rethink how we connect with those that matter most to us—from customers and employees to coworkers, friends, and family.

For so many, that meant a swift shift in our entire content marketing and communications strategy and a renewed focus on empathy, authenticity, and community.

That’s why AMA Cincinnati is excited to present the fifth annual Content Marketing Month in January 2021.

For Content Marketing Month 2021, we’ll be exploring internal and external content strategies for building connection, community, and culture, aligning organizations around a shared message & vision, and driving growth through key channels.

How do you craft customer-centric content that builds trust and connection and actually reaches your audience? As internal and external demand increases, how do you scale your content marketing and ensure your efforts are built on clear, effective brand positioning? How can leaders use messaging and content to motivate and inspire their organizations?

With #CMM2021, you have a full month of opportunities to kick off the new year with our award-winning chapter and make sure your content strategy and execution plan are fresh, focused, and ready to move your brand and culture forward in 2021 and beyond.

Connection. Community. Cost-Savings.
There’s never been a better time to become a member of AMA Cincinnati:

For the first time ever, AMA members get FREE access to every Content Marketing Month event, including Communities, workshops, and even our Trailblazer Series! This is the best time to become a member and kick off the calendar year with the AMA community.

Become a member today.

#CMM2021 Represented Companies:

Learn content strategy from a range of perspectives: from agencies, small business owners, mid-size B2Bs, CPG brand consultants, software & product pros, innovation leaders, and more!

  • Paycor
  • Wordstream
  • The Marketing Collective
  • Cintrifuse
  • Intrinzic
  • Dimalanta Design Group
  • VEGA Americas
  • Gaslight
  • Gurulocity
  • And more companies to be announced!

#CMM2021 Topics Covered:

  • Marketing leadership
  • Aligning vision, culture, and message
  • Brand strategy and positioning
  • Storytelling
  • Building customer trust through content
  • Internal communications
  • Content channels (email marketing, PPC)

The month will be full of events and learning opportunities to empower marketers, business leaders, and professionals across disciplines to drive growth for their organizations both internally and externally with content that connects.

Event Schedule & Registration

#CMM2021 Events Schedule

Featuring Andrew McCarthy, Customer Success Specialist, Wordstream

Wednesday, January 6, 2021
4:00 p.m.

B2B Marketing Community
Featuring Ernie Dimalanta, CEO and Founder, Dimalanta Design Group

Thursday, January 7, 2021
7:45 a.m.

Featuring Alex Schutte, Director of Digital Marketing Strategy, Paycor

Wednesday, January 13, 2021
11:30 a.m.

CX and Sales Enablement Community
Featuring Beau Heubach, UX Designer, Gaslight

Tuesday, January 19, 2021
7:45 a.m.

Consumer Brand Marketing Community
Featuring Kevin Namaky, CPG brand leader and global strategy & innovation consultant

Tuesday, January 26, 2021
11:30 a.m.

Marketing Research & Insights Community
Featuring Ben Holland, VP of Marketing

Wednesday, January 27, 2021
7:45 a.m.

Featuring panelists Jamie Horn, Johnson Investment Counsel, and Elizabeth Mangan, CEO of Miller-Valentine
Moderated by Chris Heile, Chief Strategy Officer and Dave Townsend, President, Intrinzic

Friday, January 29, 2021

11:30 a.m.

View the Full Event Calendar >