Past Content Marketing Month Events

From creating content that authentically resonates to ensuring efficiency in your content marketing strategy, #CMM2022 brought learning opportunities and action plans for content that’s conscientious. #CMM2022 offered marketers the opportunity to catch up and level up on their content marketing skills.

Topics included developing a distinctive brand voice, determining your content mix, creating content that captures attention and drives action, employer branding, creating content to attract diverse candidates, expanding your content team through internal and external resources, reusing/repurposing content, leveraging first-party data, and personalization in advertising.

The month was packed full of events and learning opportunities to empower marketers, business leaders, and professionals across disciplines to drive growth for their organizations through inclusive, conscientious content.

2022 Events:

• Creating a Content Team: Leveraging Co-ops and Outside Resources
• Crafting Content that Connects with Your Audience
• The Nuts and Bolts of Qualitative Research During COVID
• Trailblazer Series | Leveraging First-Party Data Beyond Your Walls
• Distinctive Content through Brand Personality
• Marketing Community Holiday Party & Give Back Event

As our professional and personal worlds were turned upside down last year, organizations and individuals were forced to rethink how we connect with those that matter most to us—from customers and employees to coworkers, friends, and family.

For so many, that meant a swift shift in our entire content marketing and communications strategy and a renewed focus on empathy, authenticity, and community.

For Content Marketing Month 2021, we explored internal and external content strategies for building connection, community, and culture, aligning organizations around a shared message & vision, and driving growth through key channels.

How do you craft customer-centric content that builds trust and connection and actually reaches your audience? As internal and external demand increases, how do you scale your content marketing and ensure your efforts are built on clear, effective brand positioning? How can leaders use messaging and content to motivate and inspire their organizations?

2021 Events:

• Workshop: Understanding Google Display Ads and Audience Targeting
• Building Community and Connection through Content
• Scaling Content Marketing through Digital Transformation
• Customer Advocacy: Driving Organization-Wide Change For Stronger CX
• How to Make Sure Your Brand Positioning Connects
• Diagnosing Content Traffic: Google Analytics Setup and Tips
• Trailblazer Series | The Power of Influence: How Leaders Align Organizations through Vision and Message

To be an effective part of your strategy and drive value for your organization, your content marketing has to convert. So for the fourth annual Content Marketing Month 2020, we covered all the media—infographics, SEO and website copy, video, livestreams, podcasts, and more—with an unrelenting focus on metrics.

2020 Events:

• #CMM2020 Kickoff with Barry Williams, Cerkl and Amy Mersch, Prosource
• Podshop: Podcasting Workshop with Empower Media
• Infographics That Win Basketball Contracts and Get Businesses Acquired with Brian Wallace, NowSourcing
• Videos that Convert and Won’t Bust Your Budget with Casey Williams, Spotted Yeti, and Kendra Ramirez of Kendra Ramirez Digital Agency
• The Innovator’s POV on Market Research for Strategic Content ROI with April Kerley, Western & Southern
• Content that Converts: How Paycor Transformed their Marketing Engine with Tim Ruge, Alex Schutte, and Katy Bunn of Paycor
• Workshop: Is Your Digital Content Accessible? How to optimize for conversion and inclusion with Irina Enevska, Jenna Reardon, and Stacey Rayos of ilumnio

The third annual Content Marketing Month was full of events and learning opportunities to empower Cincinnati marketers of any content marketing experience or prowess to blaze new trails within their organizations.

2019 Events:

• Workshop: Content Marketing 101 with Kristen Lecky, WriterGirl & Associates and Suzanne Buzek, Vehr Communications
• Digital Marketing – Sell or Service? Say Goodbye to the Funnel and Hello to the Flywheel with Sarah Tsai
• Content in Context: How to Keep Humans and Bots on the Same Page with Gina Bonar and Carolyn Dickerson
• 25 Ways to Create Insanely Clickable Emails with Rachel Folz and Barry Willams of Cerkl
• Social Listening: Data-Driven Content Creation with Jessica Grigsby, Ahalogy
• Transferable Marketing Skills from an HR Professional
• Workshop: How Do You Turn One Content Piece into 10? With Katie Trauth Taylor, owner and CEO of Untold Content