Michael Brenner is the CEO of Marketing Insider Group, former Head of Strategy at NewsCred, and the former VP of Global Content Marketing at SAP. Michael is also the co-author of The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.
His 2017 keynote covered:
- Building the business case for content marketing
- Finding the budget to establish a new content marketing program
- Measuring content marketing ROI success in business terms
- Using 10 actual calculations to show real content marketing ROI (for any business)