Friday, September 22, 2017

Get Fired Up About Customer Experience!


The Cincinnati Chapter of the American Marketing Association (AMA Cincinnati) presents our inaugural Ignite! Regional Conference this year, concentrating on the heart of the marketing matter: Customer Experience.

From insights and influence to innovation and advocacy, all marketing roads lead back to the Customer Journey.  In pursuit of DIFFERENTIATION and DELIGHT, we employ our best listening and communications skills, make promises that matter and deliver on them, infuse our organizations with the Voice of the Customer (VOC), operationalize the optimal experience, be who they want us to be and yet represent exactly, authentically who we are. NO BIG DEAL, right? It’s a tall order – all consuming and ever evolving – with obstacles and opportunities at every turn.

Join us on Friday, September 22 as we take a walk in the customers’ shoes. What do they need and want? Where and how do they buy? What do they expect from product and services providers? How are we different from the other guy? What makes us special, easy to do business with… valuable? Where does nurturing turn into a sale and vice versa? What are the tools we can use to communicate with, understand, and convert our customers? How deeply into the experience does the digital world dig? (Hint – we think it’s all the way!)

With several iconic Keynote Speakers, deep-dive track sessions and workshops, peer networking, and a dynamic, interactive Experience Lounge, you will walk away inspired, empowered, equipped and ready to make an immediate impact on YOUR Customers’ Experience.


Thomas A. Stewart

Executive Director, National Center for the Middle Market and Co-Author, “Woo, Wow and Win: Service Design, Strategy and the Art of Customer Delight”

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Patricia O’Connell

President, Aerten Consulting and Co-Author, Woo, Wow and Win: Service Design, Strategy and the Art of Customer Delight

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Jen Rodstrom, CCXP

Customer Experience Transformist, Temkin Group

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Joel Book

Sr. Director, Digital Marketing Insight, Salesforce

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  • Chief Marketing/Customer/CX Officers and senior executives who want to stay current with the latest practices
  • B2B Owners and Managers who need to understand how to gain and leverage CX Insights, and impact CX
  • B2C Product/Brand Managers who rely upon and affect Customer Experience through innovation and positioning
  • Marketers responsible for applying Customer Insight, expressing Voice of the Customer, and influencing CX
  • Researchers responsible for collecting and analyzing Customer Insight / Voice of the Customer
  • Aspiring Marketing, CX and Insights professionals and students who are ready to up their game
  • CX Community Members who will benefit from networking with the Midwest’s marketing and CX leaders


We are pleased to welcome guests from beyond the Cincinnati Region!  Watch for more info on the many great reasons to visit the Queen City in addition to Ignite! attendance.  In the meantime, we have reserved room blocks at two great hotels.  Please note, the Westin room rate expires August 21, 2017.  You can’t go wrong with either of these downtown hotels!

Hilton Cincinnati Netherland Plaza

Westin Cincinnati

Cintas Center is located north of downtown on the campus of Xavier University.  More details on the venue, transportation and more to see and do in Cincinnati is coming soon!


Need help getting your boss on board? We’ve created a letter template you can customize to tell your boss all about this exciting opportunity to ignite your customer experience!

Download our letter template here, and use it as a starting point to discuss this professional development opportunity with your employer.


CX Champion

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