AMA Cincinnati is proud to bring industry thought leaders from near and far to our stage. Check out past content marketing speakers below:
Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Her book, Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content (Wiley), is a Wall Street Journalbestseller.
She is a former monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencerprogram , and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese and Czech. She currently has 350,000 followers on Twitter and writes about content, marketing and life here at AnnHandley.com.
A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.
Ann is based in Boston, Massachusetts, where she works from a tiny house in her backyard.
Michael Brenner is the CEO of Marketing Insider Group, former Head of Strategy at NewsCred, and the former VP of Global Content Marketing at SAP. Michael is also the co-author of The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.
His 2017 keynote presentation covered:
- Building the business case for content marketing
- Finding the budget to establish a new content marketing program
- Measuring content marketing ROI success in business terms
- Using 10 actual calculations to show real content marketing ROI (for any business)
Purchase his book, The Content Formula, here.
Mike Corak is the VP/GM at DAC Group, one of North America’s leading digital performance agencies, and largest independent. Mike oversees the Louisville office’s operations, contributing to agency growth throughout the southern US, supporting localized branding efforts and providing consultation in digital brand strategy and performance marketing for the agency and its clients.
Mike has developed and implemented winning integrated digital strategies for hundreds of companies including Bank of America, Bridgestone, Coca-Cola, ConAngra Foods, ConocoPhillips, Farmers Insurance, FedEx, General Electric, Nike, and Walt Disney. Previously, Mike co-founded and launched content marketing agency Ethology, and led strategy teams at Ethology, Off Madison Ave and iCrossing. Mike is a graduate of the University of Arizona, serves on charity and trade boards including SEMPO (Search Engine Marketing Professionals Organization), and is a quoted and practicing thought leader. Connect with Mike @MikeCorak and on LinkedIn.
Founder, Dooley Media
Matthew Dooley is a Cincinnati native whose life is all about connecting, innovating and giving back. In late-2010, he founded dooley media, a social media studio that helps brands get attention by being thoughtful about how they give it. He also leads an exciting wearable tech company, Kapture. Matthew developed the social media curriculum at Xavier University and has been teaching both MBA and undergraduate students for the past 6 years. He spends his spare time hanging out with his family. Follow him on Twitter @dooleymr.
Jeffrey Alan Miller has over 20 years of experience in event marketing and experiential brand activation. Having worked with companies such as Mobil Oil, Microsoft, Dean’s Milk, Kraft and Morton Salt, he believes that brand activation strategies must be anchored by honest and relevant “personal experiences” by companies that want to remain viable in the new economy.
Jeffrey is the winner of two EX Awards (the world’s only recognition program for the experiential marketing industry) for his work with AT&T Wireless’ mMode™ re-launch and the Samsung/Cingular Warped Tour. He is a mentor for Founder’s Institute and Subject Matter Expert at Cintrifuse,
and has spoken at ProductCamp, Brandemonium, and AMA Cincinnati’s Inaugural IGNITE! Conference.
For a transplant to the Cincinnati region, Jeffrey has quickly established deep roots in various local causes. He most recently received a 2018 Project Grant on behalf of People’s Liberty to implement a unique culinary event, Epicure, to teach local chefs how to utilize rescued fruits and vegetables in their daily operations to address misperceptions about these ingredients – the end goal being a significant reduction in unwarranted landfill disposal.
Megan is a marketing strategist with a background in copywriting and data analytics. She began her career in sociology studying new communication technology and identity theory, and quickly shifted to the world of marketing. With a focus on content marketing and lead generation, Megan has specialized in making technical organizations sing.
Prior to joining O’Keeffe, Megan worked in the professional services, construction, finance, market research, and healthcare industries. Using well-researched strategy backed by best practices and a dose of creativity, she has helped organizations reach prospects, convert leads, and increase loyalty.
Megan is a California native who was lured away from the beach by Xavier University. She currently sits on the board of the American Marketing Association in Cincinnati. In her free time, she enjoys reading, hiking, and walking Moe, her ancient Redbone Coonhound rescue.
Carolyn Dickerson is the VP of Communities for the Cincinnati Chapter of the American Marketing Association and an Independent Marketing Consultant. She has years of experience in strategic planning and digital marketing and has worked in the publishing industry, marketing agencies, radio, franchising, and many other industries. She holds an MBA from Thomas More College with an Associate Degree in Computer Science and is a Certified Technical Trainer (CompTIA CTT+).
As an independent contractor, she has the unique ability to review the assets of an organization and then turn the organization’s stumbling blocks into stepping stones to increase leads and sales using digital and traditional sales and marketing tactics.
- Successfully migrated over 850+ websites with minimal loss of leads and revenue
- Migrated multi-brands into 1 Shopify e-commerce platform with 60 days and on budget
- Managed 100+ projects ranging from $100K-$2.5 M on budget and on time, 1000+ hours of presenting and training on a wide variety of subjects including digital marketing, SEO, pay-per-click, lead generation, LinkedIn, and more.
As a lifelong learner and independent contractor, she is always finding new resources and tools to make the most of marketing dollars to increase sales and customer satisfaction.
In 2013 and 2014, Marcelina Robledo worked for a small cake mold manufacturing company. She created and implemented successful native advertising campaigns with cake decorating trade publications and bloggers to introduce new products. She is currently working with a skin care company and is using Brand Backer to engage with social media influencers and Rakuten to attract bloggers with an affiliate program. She also leads the Cincinnati Blogging Meetup. Marcelina will share how she creates and manages the native advertising campaigns and building relationships with the trade publications, bloggers, and influencers.
Chris Grabarkiewicz-Davis PhD
Chris is an innovative marketing executive with expertise in both insights & analytics. Her experience is diverse including leading teams responsible for web, customer, & CRM analytics; market mix modeling and traditional consumer insights. As President of Client Intelligence, she digs in to help companies act on customer feedback, optimize marketing communication (including CRM and digital), and understand what data and activities bring value to their business.
Prior to founding Client Intelligence, she led Ipsos Connect’s P&G team and the Consumer Insights and Marketing Analytics team for Luxottica Retail. She is a Past-President of the Cincinnati Chapter of the American Marketing Association and has a PhD in Political Science from The Ohio State University.