The BE NKY Growth Partnership marketing team consists of Vice President of Marketing and Communications Cheryl Besl and Communications Specialist Sydney Murray. Cheryl joined BE NKY as Director of Marketing in September 2019. She has extensive experience in leading communications, public relations, and marketing campaigns for a variety of companies and non-profit organizations. Sydney previously worked as a newspaper reporter, including for The Cincinnati Enquirer, The Newark Advocate, and The Harrison Press. She also served on the board of the Greater Harrison Chamber of Commerce from 2020-2021. Both Cheryl and Sydney are graduates of Indiana University.

The Health Carousel’s program was a cross-functional effort across IT, product, web development, product analytics, marketing operations, and marketing and their consulting and digital agency partners. Normally, that would mean that this project would take a while to complete. However, their teams cross-functionally committed to this “quickwin”, recognizing the sizable impact it would have on the company. Their goal was to launch the new experience within 90 days (short time in tech years!) to be able to quickly impact 2023 results.

The University of Cincinnati Carl H. Lindner College of Business is prepared to go big. Big 12, that is! As the Bearcats entered a new athletic conference, Lindner sought to capitalize on the larger national stage through sponsorship with UC Athletics. The in-person elements of this sponsorship activation were complemented digitally by bringing the creative and messaging to life on social media and branded digital signage on campus for home football, basketball and volleyball games. This multi-channel visibility sought to celebrate student accomplishments and pique new or renewed interest in hiring Lindner students for co-op and full-time employment.