2023 Pinnacle Awards
Best Brand Launch or Rebranding Effort
Cincinnati is Brand Capital, USA. From startups to decades-old companies going through turnarounds or rebirths, our entrants shared their brand or rebrand process with us–from old versus new, graphics, messaging, rollout, and education.
Read about our 2023 finalists (in alphabetical order) below.
BE NKY Growth Partnership is the economic development company for Boone, Kenton, and Campbell counties. Since 1987, BE NKY has led the successful location or expansion of 765 business projects, representing more than 74,150 primary industry jobs created with capital investments of more than $9.3 billion.
The BE NKY Growth Partnership marketing team consists of Vice President of Marketing and Communications Cheryl Besl and Communications Specialist Sydney Murray. Cheryl joined BE NKY as Director of Marketing in September 2019. She has extensive experience in leading communications, public relations, and marketing campaigns for a variety of companies and non-profit organizations. Sydney previously worked as a newspaper reporter, including for The Cincinnati Enquirer, The Newark Advocate, and The Harrison Press. She also served on the board of the Greater Harrison Chamber of Commerce from 2020-2021. Both Cheryl and Sydney are graduates of Indiana University.
Brandience is a retail-minded agency that quickly gets to the heart of every challenge. Our creativity is supercharged by data resulting in bigger, bolder ideas that deliver powerful results for our clients. We live at the intersection of brand, experience, science, and audience — that’s where we got our name.
The Brandience Team for this project begins at the top with our CEO, Brian McHale, who led the strategic direction for the brand refresh. The creative effort was led by our Executive Creative Director, Tim Hogan, who refreshed the brand story and tagline. We tapped into the talents of a local partner and renowned package design specialist, Keith Neltner, to assist with the brand refresh. Additional creative support was provided by Brandience Art Director, Matt Roettgers and Associate Creative Director, Mollie Neff. The project was expertly managed by Account Executive, Desi Gilliland with additional strategic support from Andrea Bussard.
Xavier Element is a student-led, student-run digital media agency and student consultancy. Our team works with internal and external clients to provide marketing and other consulting services. We strive to connect clients with passionate and driven students who solve business challenges with a unique Gen-Z perspective. Since our January 2022 launch, we have employed over 40 Student Consultants and served more than 25 clients.
The Xavier Element is a student-led and student-run digital marketing agency. Our team is made up of Student Leads, Student Consultants, and Faculty & Staff Advisors.
Our Student Leaders are:
- Maggie Pryor, President & Co-Founder, Senior Entrepreneurship and Marketing double major with a minor in Finance
- Will Postler, Marketing Student Lead, Junior Marketing and Entrepreneurship double major
- Bree Gayman, Creative Student Lead, Junior Graphic Design Major with a track in Marketing and Computer Science
Our Staff & Faculty Advisors are:
- Ann Mooney, Executive Director & Co-Founder
- David Houghton, Marketing Professor & Advisor
- Johnathan Gibson, Chair of Xavier Art Department & Advisor
- Karen Eutsler, Marketing Professor & Advisor
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Contact partnerships@amacincinnati.org or fill out the form linked below to discuss partnerships today!
We are an all-volunteer organization that works like it’s paying the bills. We depend on the participation of our fellow marketers and leading organizations across the region and beyond. Would you like to reach more marketers and related professionals for talent, visibility, and growth? We consider all sponsors to be partners, and we’ll find the right set of benefits to make the value exchange just right.
We thank you for attending tonight’s event and would like to congratulate our winners on their dedication to excellence. We look forward to seeing you next year!
If you have any questions or feedback regarding the event, please reach out to Pinnacle@AMACincinnati.org.
