2023 Pinnacle Awards
Collegiate/Student Marketing Plan, Campaign and/or Program
Calling all students! Many have term papers, projects or capstone courses that require the creation of a marketing plan, campaign, and an extent of execution. Share your work with us to be recognized!
Read about our 2023 finalists (in alphabetical order) below.
At The Underground Agency, we redefine marketing with a unique approach. As the only agency integrated into college classrooms, we leverage the fresh perspectives of young students with their hunger for experience and self-discovery. Our teams excel in delivering creative, data-driven marketing solutions that excite clients on scrappy budgets to chase their dreams and help our students discover theirs.
The Rutkovsky team, comprising 14 ambitious undergraduate marketing students in the Creative Marketing with Study Abroad course at The Underground Agency, Haile College of Business, exemplifies dedication. Over a focused 5 weeks, we collaborated with creative peers from the School of Media and Communication, balancing full-time college commitments and part-time jobs. Responsible for crafting marketing and branding strategies, including scripting a compelling brand story video, our creatives seamlessly brought the narrative to life. A distinctive aspect of our work involved a 4,500-mile journey to Koberovy, Czechia. There, we interviewed the client, actively contributing to filming materials for a unique and globally engaging brand story.
The dynamic Shelalee team comprises 10 talented undergraduate marketing students enrolled in the innovative Creative Marketing with Study Abroad course at The Underground Agency, Haile College of Business. Over a focused 4-week period, we collaborated seamlessly with creative peers from the School of Media and Communication. Despite balancing full-time college commitments and 20-hour part-time jobs, we successfully crafted comprehensive marketing and branding strategies, including scripting the captivating brand story video. Our collective dedication and interdisciplinary collaboration define the spirit of Shelalee’s success.
At The Underground Agency, we redefine marketing with a unique approach. As the only agency integrated into college classrooms, we leverage the fresh perspectives of young students with their hunger for experience and self-discovery. Our teams excel in delivering creative, data-driven marketing solutions that excite clients on scrappy budgets to chase their dreams and help our students discover theirs.
The dynamic Shelalee team comprises 10 talented undergraduate marketing students enrolled in the innovative Creative Marketing with Study Abroad course at The Underground Agency, Haile College of Business. Over a focused 4-week period, we collaborated seamlessly with creative peers from the School of Media and Communication. Despite balancing full-time college commitments and 20-hour part-time jobs, we successfully crafted comprehensive marketing and branding strategies, including scripting the captivating brand story video. Our collective dedication and interdisciplinary collaboration define the spirit of Shelalee’s success.
Xavier Element is a student-led, student-run digital media agency and student consultancy. Our team works with internal and external clients to provide marketing and other consulting services. We strive to connect clients with passionate and driven students who solve business challenges with a unique Gen-Z perspective. Since our January 2022 launch, we have employed over 40 Student Consultants and served more than 25 clients.
The Xavier Element is a student-led and student-run digital marketing. Our team is made up of Student Leads, Student Consultants, and Faculty & Staff Advisors.
Our Student Leaders are:
Maggie Pryor, President & Co-Founder: Senior Entrepreneurship and Marketing double major with a minor in Finance
Will Postler, Marketing Student Lead: Junior Marketing and Entrepreneurship double major
Bree Gayman, Creative Student Lead: Junior Graphic Design Major with a track in Marketing and Computer Science
Our Staff & Faculty Advisors are:
– Ann Mooney, Executive Director & Co-Founder
– David Houghton, Marketing Professor & Advisor
– Jonathan Gibson, Chair of Xavier Art Department & Advisor
– Karen Eutsler, Marketing Professor & Advisor
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Contact partnerships@amacincinnati.org or fill out the form linked below to discuss partnerships today!
We are an all-volunteer organization that works like it’s paying the bills. We depend on the participation of our fellow marketers and leading organizations across the region and beyond. Would you like to reach more marketers and related professionals for talent, visibility, and growth? We consider all sponsors to be partners, and we’ll find the right set of benefits to make the value exchange just right.
We thank you for attending tonight’s event and would like to congratulate our winners on their dedication to excellence. We look forward to seeing you next year!
If you have any questions or feedback regarding the event, please reach out to Pinnacle@AMACincinnati.org.
