2023 Pinnacle Awards


Content Marketing

Valuable. Relevant. Consistent. Helpful content creation and distribution have become the foundation of successful marketing programs. Whether it’s blogs and white papers or podcasts or videos, entrants shared with us how their brand tells a story and sparks engagement with intended audiences.

Read about our 2023 finalists below.

CPS serves about 36,000 students in 66 schools across Cincinnati. With a focus on Academics, Behavior and Culture through the lens of the district’s strategies as they support the Board’s Goals and Guardrails, CPS ensures students graduate prepared to enroll in college, enlist in the military or become employed.

At Cincinnati Public Schools, our marketing and communication efforts are designed to encourage parents and guardians to learn about current school programs and trends impacting students’ future choices, connect with school educators and commit to sharing the academic journey together with their children. CPS’ Office of Marketing and Communications is a committed team of creative, problem-solving experts using knowledge and storytelling to inspire, inform, empower and engage our students, families, staff and community. OMC’s work strengthens and maintains a transparent culture built on promoting brand equity and customer service through simple goals, objectives, tactics and measurements.

From reading “really big books,” parents taking too many pictures and having pizza for Thanksgiving –children often have no reservations sharing exactly what comes to mind. Cincinnati Public Schools (CPS) found a creative way to capture these matter-of-fact truths on social media while celebrating its students by creating “Parker’s Playground.”

Health Carousel is a total talent management company with a leading portfolio of healthcare staffing and workforce solutions: Health Carousel Travel Nursing, Health Carousel International, and Health Carousel Workforce Solutions. By delivering highly qualified healthcare professionals across a range of in-demand healthcare professions, as well as strategic clinical, MSP and workforce solutions, we are working to ensure every patient in the United States of America has access to a qualified healthcare professional, when and where they are needed.

85% of travel nurses consider access to full time employee grade benefits and support as a leading indicator that would increase the likelihood of working with a staffing agency long term. The Health Carousel team capitalized on this key data point and created 3 new content campaigns to increase health care professionals’ awareness of the great benefits that our company has to offer in the interest of increasing retention rates.

RESLV is a video agency comprised of talented strategists, creatives, producers, and editors. We firmly believe in the strength of collaboration when it comes to developing outstanding video content. Our main objective is to produce media content that positively influences our clients’ brands by merging expert strategy with exceptional production skills.

RESLV depends on a team of in-house creatives to help bring our clients’ projects and the podcast to life and flex our marketing muscles. During the production of our podcast, our team plays an integral role in all aspects, from planning episodes, researching guests, creating the set, and editing each piece of content. It doesn’t stop at just creating a podcast, but they also create a content strategy plan to ensure each guest has an episode that can reach any audience and be used across multiple platforms.

Rediscover Your Story is a podcast for marketers who need a break from everyday learning but still want to connect with like-minded professionals on all things creative. During its first 10 episodes, the podcast has proved to being helpful in promoting the RESLV brand, connecting with other marketers, and pushing the boundaries about what a podcast can and should look like for agencies.

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We are an all-volunteer organization that works like it’s paying the bills. We depend on the participation of our fellow marketers and leading organizations across the region and beyond. Would you like to reach more marketers and related professionals for talent, visibility, and growth? We consider all sponsors to be partners, and we’ll find the right set of benefits to make the value exchange just right.

We thank you for attending tonight’s event and would like to congratulate our winners on their dedication to excellence. We look forward to seeing you next year!

If you have any questions or feedback regarding the event, please reach out to Pinnacle@AMACincinnati.org.