The three-county Northern Kentucky region is one of the fastest growing, most vibrant portion of the Greater Cincinnati region. Covington Business Council (CBC), a membership-based business advocacy group in Covington, NKY’s largest city. The Council has always been an admired business organization to many knowledgeable Covington small business and civic leaders, but it has not been on the radar of the entire tri-state area. Existing as a membership organization, positive notoriety/word of mouth is critical to being more top of mind in the Greater Cincinnati business community. The CBC sought to change that narrative.

Gina Stegner has spent the last 16 years as the Public Relations and Social Media Coordinator for the Kenton County Public Library. She received her certification in Social Media Strategy in 2021. Before joining the library, she was a reporter for local newspapers and magazines. Stegner leads the library’s Summer Reading Celebration, the organization’s largest annual campaign, aiming to foster reading habits in the community. Working closely with the library’s talented graphic designer, Heather Elstun, Stegner manages marketing, community partnerships and media outreach, ensuring the SRC campaign’s continued success.

Impact Week is a cross-functional effort that draws on the strengths of our People Team, the DEI Council, and the Marketing Team at SageSure. Each function plays an integral role in the success of this event. The People Team brought oversight, strategy, and engagement, our DEI Council leveraged our culture of belonging and Marketing oversaw communication to rally the workforce to make an impact for the greater good.