We’re excited to announce the return of AMA Cincinnati’s Pinnacle Awards in the fall of 2020!
There’s no way around it: much has changed in the past two months. Our professional and personal lives have been turned upside down as a result of COVID-19.
One thing that hasn’t changed? The important work that you and so many marketers are doing across the Cincinnati region.
Nothing can cancel your creativity, drive, and passion. Nothing can cancel the excellence you bring to this profession day in and day out.
The work you do every day to elevate the role of marketing within your organization and across our community matters. It’s why the Pinnacle Awards exist, and it’s why we feel so strongly about bringing you this opportunity for recognition and celebration.
2020 Pinnacle Awards: What’s Changing?
As with most things these days, there will be some changes. We don’t yet have answers to every question, but here’s what we know so far. And we’re pleased to share that there will be some exciting changes to the Pinnacle Awards process for 2020, too!
When, Where, and How
The Pinnacle Awards have been moved from spring 2020 to fall 2020. We don’t yet have an exact date, nor are we sure of its format. We’re heavily weighing options with our community’s interests and wellbeing in mind. We’ll let you know as soon as the details have been finalized!
Dates to know
- Early deadline: June 15, 2020 by 11:59 PM
- Regular deadline: July 31, 2020 by 11:59 PM
- The Event: TBD!
Because the Pinnacle Awards have been delayed to the second half of 2020, we’re also extending the window of eligibility for work. For the 2020 Pinnacle Awards, work submitted must have been created/managed from January 1, 2019, up until June 30, 2020.
The Submission Process: Introducing a new, streamlined portal!
The date isn’t the only thing that’s new — we’ve streamlined the submission process to allow submission and payment all within one easy-to-use platform.
After a simple account creation, you can build multiple submission forms, save them for later completion, add them to your cart, and check out all in the same system. Get started now!
Check out our newest category: Best Marketing Pivot!
Resiliency in marketing has never been more crucial than the present. We are often told to consider the unknown, but how many of our marketing strategies were built with the need to pivot in mind? Share the best examples of resilient marketers who were able to pivot their strategies and campaigns to meet the needs of a world in crisis in 2020.
What are the other Pinnacle Awards categories?
In addition to our new category listed above, “Best Marketing Pivot,” here are the rest of the awards categories:
- Best “Non-Marketing” Marketing Program
- Best Collegiate/Student Marketing Plan, Campaign, and/or Program
- Best Brand Launch or Rebranding Effort
- Best Content Marketing
- Best Customer Experience Execution
- Best Digital Strategy & Execution
- Best Integrated Marketing Campaign
- Best Sales Enablement
- Best Scrappy Marketing Campaign
- Special Merit: In-House Warriors
- Special Merit: Research or Insight Catalyst
- 2020 Cincinnati Marketing Legends
Who is eligible to submit for an award?
If you are a marketing professional in the Greater Cincinnati region, you and/or your company can submit work to be considered for an award for any of the categories.
Can I submit for more than one category?
You can submit for as many categories as you’d like. In fact, we encourage multiple submissions — each submission after the first one is half the cost!
What are the rules?
View all official rules here (under General Rules & Information). But don’t forget: work submitted must have occurred between January 1, 2019 and June 30, 2020, unless otherwise noted.
What does a submission entail?
A submission constitutes of the following:
- Summary the following areas of your marketing initiative up for submission: Opportunity/Problem; Objectives; Planning & Execution; Results
- “Proof” — This can be anything relevant to the submission — PDFs of creative, videos, audio files, screenshots or dashboards of metrics, etc.
View all instructions and how-to here (under How to Prepare & Submit).
Who judges the submissions?
Another AMA chapter outside of Cincinnati will judge the submissions. This keeps things as objective as possible.
What does that mean for your submission? We recommend that you write your submission for someone who is “out of market,” as if they’ve never been to Cincinnati and you are telling them about your work for the first time.
What do I need to know about the “early” and “regular” deadlines?
Instead of extending deadlines, we’re keeping things simple by offering an “early” and “regular” deadline for submissions. There is no preference given to early or regular submissions, but you will notice there is a price incentive for those who take advantage of the “early” deadline.
Pro tip: Take advantage of the price incentive and try to submit for the “early” deadline.
What is a Cincinnati Marketing Legend?
The prestigious Cincinnati Marketing Legend award is like a “lifetime achievement” award; it is not time-bound. Who has made a lasting impact and brought acclaim to the city or the profession of marketing?
Our 2019 class of Cincinnati Marketing Legends were: Pete Blackshaw, CEO, Cintrifuse; Jim Stengel, CEO & Founder, Jim Stengel Company; and Molly Wellmann, Owner, Japp’s Since 1979. Read more about them. #CincyMarketingLegend
What will the 2020 Pinnacle Awards ceremony be like?
We don’t have the answer to this one yet. We’ve always been thrilled to bring you Marketing’s Big Night with a sparkling MC, networking, dinner, drinks, and lots of celebrating with teammates and friends old and new. See it for yourself here.
But this year, in light of COVID-19, we’re still heavily weighing options to bring you a safe, yet stellar, way to get the recognition and celebration you deserve. We’ll keep you posted as these decisions are made.
How can I get more involved?
As we determine how we’ll bring the 2020 Pinnacle Awards to life, we’d love to have you as part of the team. Have a skill to contribute? Want to get your company’s name out there in a meaningful way? We have lots of roles and opportunities for volunteering, in-kind partnerships, and cash partnerships. Contact us at Pinnacle@AMACincinnati.org to get started.
Here’s a recap of the magic from last year’s event to spark your excitement: