2020 Pinnacle Award Categories & Descriptions
Best Marketing Pivot
Resiliency in marketing has never been more crucial than the present. We are often told to consider the unknown, but how many of our marketing strategies were built with the need to pivot in mind? Share the best examples of resilient marketers who were able to pivot their strategies and campaigns to meet the needs of a world in crisis in 2020.
Best “Non-Marketing” Marketing Program
Marketers wear many hats, and sometimes that means stepping out of some disciplines and into different ones like internal communications, employee relations or recruitment, or community involvement, to name a few. Share your best “non-marketing” marketing and how it drove value for the organization.
Best Collegiate/Student Marketing Plan, Campaign, and/or Program
Calling all students! Many have term papers, projects or capstone courses that require the creation of a marketing plan, campaign, and an extent of execution. Share your work with us to be recognized! Please include results on any execution of marketing plan.
Best Brand Launch or Rebranding Effort
Cincinnati is Brand Capital, USA. Whether you’re a startup or a decades-old company going through a turnaround or rebirth, share your brand or rebrand process with us–from old versus new, graphics, messaging, rollout and education. Oh, and don’t forget applicable metrics!
Best Content Marketing
Valuable. Relevant. Consistent. Content marketing has become the foundation of successful marketing programs. Whether it’s blogs and white papers or podcasts or videos, share with us how your brand tells a story and spark engagement with intended audiences.
Best Customer Experience Execution
Customer experience has been revered as the ultimate marketing tool. This category welcomes submissions in which organizations facilitate the pathways (channels, experiences, you name it) that anticipate wants, needs and problems and addresses them in a way that made a difference.
Best Digital Strategy & Execution
We live in a world of constant digital innovation and transformation. From a website that attracts the right kind of traffic and inspires action with its user experience to the variety of campaigns (paid or unpaid, on established or emerging channels), share with us your best digital work, with the metrics to back it up.
Best Integrated Marketing Campaign
This category welcomes submissions for the best thought-out marketing campaigns that use a variety of channels and vehicles (video, print, web, social media, PR, traditional paid media/advertising, events) with carefully tracked metrics to accomplish their business objectives or solve a marketing problem.
Best Sales Enablement
When marketing and sales work together, everyone wins, but that journey can have hurdles of the organizational, technological or philosophical kind. Share with us your organization’s sales enablement journey, including goals, results, and creative solutions.
Best Scrappy Marketing Campaign
Are you a non-profit operating your marketing initiatives on a shoestring? New manager in a large organization trying to build a business case for something new and fighting for every budget dollar? Startup with lean funds to promote your new business? We want to see what you accomplished! Tell us what you had to work with, how you tackled the creative challenge of getting the most bang for your frugal buck, and how far it went in the end.
Special Merit: In-House Warriors
Not every organization hires an agency partner. Great marketing can come from within the company. Based on entries submitted, this special recognition is for the in-house warriors who led a campaign from brainstorm to execution and measurement, regardless of budget. Consider this a “no agencies allowed!” space. To qualify for consideration for this special merit, check the box “Consider me for In-House Warrior Special Merit” on your submission form and write about it in your summary for the judges.
Special Merit: Research or Insight Catalyst
Who doesn’t love a good backstory? Based on entries submitted, this special recognition is to recognize the research and/or insights that helped spark the effort for a successful marketing campaign, initiative, rebrand, operations innovation, etc. To qualify for consideration for this special merit, check the box “Consider me for Research or Insight Catalyst Special Merit” on your submission form and write about it in your summary for the judges.
Note: Because research may be done well in advance of execution, this recognition is not time-bound to the 2019-2020 timeframe.