Client Overview
Problem Statement
The AMA Cincinnati Agency focused on giving BB4K easy-to-implement tools that will help them execute marketing that will drive awareness, improve communication with donors, guide volunteer roles, and measure the success of their marketing.
Outcomes
The AMA Cincinnati Agency created six deliverables for BB4K:
- Audience personas that served as the foundation of the rest of the deliverables
- Recommended roles for a volunteer-based marketing committee
- A Donor Sponsorship Package
- Revisions to BB4K’s website structure and content
- A Social Media/Editorial Calendar
- Organization-level KPIs
Team Members
- Anne Baum
- Amanda Carleski
- Kevin McGrew
- Lakeisha Reynolds
- Este Wolf