Building Value

Building Value is a social enterprise offering deconstruction, demolition and hardscaping services. Materials salvaged are reused and recycled through the Northside retail store. All proceeds go back into funding its programs.

Building Value’s efforts help the environment through reuse and recycling, reduce the cost of waste disposal, and invest in the local workforce.

The AMA Cincinnati Agency focused on redesign of Building Value’s website.

• Analysis focused on points of parity and differentiation from the competition
• Audiences were segmented into contractors, homeowners/DIYers, realtors, and recyclers/reusers/upcyclers

The updated site built in a targeted audience journey, simplified navigation, uses standardized elements, improved functionality, and set Building Value up for future site enhancements.

• Scott Hasson
• Ade Soyibo