Client Overview
Problem Statement
The AMA Cincinnati Agency focused on an overall martech stack of marketing tools for Epiphany based upon research, planning, target audience definition, messaging, content and brand identity.
Outcomes
Research: Conducted a survey of potential consumers to understand active lifestyle behavior; attitudes about germs, towel use, and potential benefits of Epiphany; messaging that resonates with different audiences; product personality preferences; and, packaging design preferences
Audiences & Messaging:
- Teenage/College Athletes
- Athletic Young Professionals
- Parents of Young Children
Channels & Content Creation
- Launch on National Towel Day
- Create templates, a content calendar & early content
- Launch an awareness ad campaign
Brand Attributes & Identity
- Create brand consistency: brand voice, attributes, colors, slogans, typography, iconography
- Increased contrast on website for ADA compliance
Team Members
- Nasim Fazlani
- Audrey Ronis-Tobin
- Alex Toth
- Frank Wolff
- Jeffrey Zaffron