Client Overview
The Greenlight Fund facilitates community-centered process designed to match the unmet needs that local individuals and families identify as barriers to prosperity with proven organizations.
They partner with a Selection Advisory Council (SAC) made up of local leaders, residents and experts. Every year, we prioritize a pressing need and select an organization with a track record of success addressing that need elsewhere in the country. We invite them into the community and provide collaborative support so they quickly take root and deliver change.
Problem Statement
Greenlight Fund came to AMA Cincinnati Agency with two challenges:
- Grow local awareness with a strategic communications calendar with unique, relevant content for Cincinnati
- Development of a project management plan to deliver on communication timelines
Outcomes
Focusing their efforts on touchpoints of a newsletter and social media channels, there were five project deliverables.
- An audit of the newsletter and recommendations for improvement
- Canva training
- Widget designs
- Social Media audit
- Plug & Play twelve month content calendar including actionable posts, local content and recurring features
Team Members
- Kari Anderson
- Ron Callahan
- Julia Pegis
- Helen Peyton
- Deb Titlebaum
