Client Overview

Established in 2014 by Latisha Jones, Guiding Light Mentoring is an organization dedicated to serving youth ages 8-18 in the Greater Cincinnati area. Their mission is to provide youth with guidance, support, and encouragement to make positive decisions that lead to a successful life.

Problem Statement

Guiding Light wants to drive mentor recruitment to match mentee demand. Currently, there’s a waiting list of mentees to participate in the mentorship program.

Outcomes

The AMA Cincinnati Agency team delivered a three-pronged marketing plan:

  • Social Media Strategy
    • Sample copy with templates
  • Community Partnerships
  • Local Marketing and Outreach
    • One-page flyer meant to be used as a mentor recruitment tool

Team Members

  • Sherri Ehlers
  • Will Garey
  • John Moeller
  • Doug Whitney