Client Overview

The vision of Innovation Girls is to unlock financial freedom for every contributing member of our community. They are on a mission to introduce more girls to Web3, ensuring diverse representation and balanced design. By embracing diversity, they aim to create a more inclusive and innovative Web3 space while enhancing women’s involvement in the new economy through innovation, creativity and STEM best practices.

Problem Statement

The AMA Cincinnati Agency focused on creating a story for IVG to support future investors, customers, and to build global team of girls that can act as resource to define and prioritize marketing vehicles for use as they begin to launch.

Outcomes

  • Provided an Overall Brand Story Document to act a driver for all Marketing properties
  • Brand Story Document to be used for messaging by marketing teams and agencies that they will use once funded
  • Provided early Recommendations document to support Go-to-Market planning, including:
    • Brand Development
    • Rehab Website to Make Marketing Tool
    • Video Presentations
    • Case Studies
    • Early PR Activities
    • Tradeshow Presence

Team Members

  • Miriam Giachetto
  • Lynn Luebberst
  • Ramona Peckham
  • Nicholas Zheng