Keep Cincinnati Beautiful

Keep Cincinnati Beautiful faced several challenges that it looked to AMA Cincinnati Agency to tackle:

The average Cincinnatian doesn’t know what KCB does.
It is not understood how KCB is different from other similar “green and clean” organizations.
There is not enough visibility among potential volunteers and donors.
The new headquarters represents a sea-change in status but KCB needs more support and more sponsorships in light of increased expenses.
KCB hopes to become a household name in Cincinnati.
KCB needs to reach more people who want to be involved (to volunteer, donate, or both).

Expected outcomes at the end of the AMA Cincinnati engagement included:

Concrete vision and mission statement that encapsulates KCB programs
Marketing strategy which includes effective messaging as KCB embarks on its capital campaign
Marketing plan for implementation with key dates and milestones