Client Overview
Magnificent Morsels Catering is a Cincinnati-based catering company aiming to change the face of catering in the food and hospitality industry. Their “all inclusive” approach and unmatched artistic flair allows them to provide a multitude of services, from private parties to commercial events.
Problem Statement
Magnificent Morsels came to AMA Cincinnati Agency with four specific goals:
- Make the Magnificent Morsels website better reflect its upscale, yet budget-friendly offerings
- Help MM understand its niche in the competitive Greater Cincinnati catering market
- Develop a robust social media calendar
- Explore alternative marketing avenues
Outcomes
The AMA Agency team focused on four deliverables:
- Paired with Haywood Digital Marketing to revamp the site and to simplify features like online ordering
- Aligned marketing to focus on commercial and special events, focusing on personalized service and innovative dishes
- Developed a robust social media calendar highlighting upcoming and past events, showcasing its services and introducing new dishes
- Recommendations given for planning and best practices for digital marketing
Team Members
- Crystal Render, Owner of Magnificent Morsels
- Sherri Ehlers
- Jonathan Gaby
- Katelyn Mueller
- Rodger Roeser
- Travis Scott