Pahhni Water

Client Overview

Pahhni Premium Alkaline Water provides Healthy Hydration for everyone. Pahhni uses Natural Limestone Filtration, unlike many competitors that use artificial means.

Pahhni’s mission for the AMA Cincinnati Agency was to build a roadmap for driving increased engagement through brand and product positioning, social media and advertisingstrategy, strengthened brand story, and well-defined go-to-market strategy.

Outcomes

The AMA Cincinnati Agency delivered the following initiatives

  • “Nailing” their brand and product positioning based on April Dunford’s “Product Positioning”
  • A social & ad strategy based on research from surveys and Sparktoro
  • A strengthened brand story via a Story Brand Workshop
  • A Go-T0-Market strategy based 0n:
    1. Market Research
    2. Positioning and Value Proposition
    3. Product Strategy
    4. Sales & Distribution Strategy
    5. Marketing & Promotion
    6. Customer Acquisition & Retention
    7. Metrics & KPIs

Team Members

  • Travis Scott
  • Andy Noller
  • Alex Toth
  • Alyce Hopes