The Help Program

Founded in 2007, The HELP Program inspires hope for people who have been convicted of a felony

This faith-based community provides mentoring and resources to find and sustain employment, allowing members to become financially stable and contributing members of our society.

With a limited staff to focus on marketing efforts, The HELP Program came to us with three challenges:

• Creating messaging to share how their program changes lives with employment, training, and mentorship
• Highlight their car donation program
• Engaging existing donors with the goal of increasing donations

The team utilized a variety of communication tools to tell The HELP Program’s story and to bring ongoing impact to the program:

• Social Media
  • The team updated The HELP Program’s Facebook cover photo and logo, posted content on a regular basis, built a social media library and created a YouTube channel, leading to a 300% increase in reach, 239% increase in pageviews and a 47% increase in new likes
• Communication Review/Strategy
  • Launched a year-in-review video, developed social content for the car donation program, created a “how you can help” flyer, proposed a content calendar, provided recommendations for the newsletter
• New Marketing Content
  • Created tools to recognize and celebrate donors
• Public Relations
  • Created a media contact list (including podcasts) as new outlets to tell the story, send a graduation press release and received coverage on WLWT

• Wilson Willard, Executive Director of The HELP Program
• Carrie Stigler, Account Manager
• Parker Bont
• John Moeller
• Kelly O’Brien