Client Overview
YEP! Fitness offers a highly customized fitness platform for individuals with weight-based diseases that applies wellness best practices and high-tech measurement systems to transform each client to wellness.
Target audiences are located in urban centers or rural areas with limited access to health care, low-cost fitness centers, and healthy sources of nutrition.
Problem Statement
The AMA Cincinnati Agency team determined that YEP! was still developing their core concepts, but they aimed to provide recommendations and feedback that would enable the organization to begin test marketing.
- Secure low-cost marketing services to support YEP! during their ramp up
- Build a new website with future capabilities for e-commerce
- Help with the sourcing of a part-time digital & social media coordinator
- Configuration of analytics
- Develop a YEP! Fitness Trainer curriculum
- Build initial marketing assets targeting YEP!s business partners
- Simplify and prioritze
- Expand and vet partner relationships
Team Members
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