The Saving Power of Content Marketing

By: Claire Motz, VP Young Professionals/Collegiate, AMA Cincinnati

In 1960, the population of Walnut Hills was over 20,600. Today, it’s closer to 8,000. Gentrification, global warming, politics, and even millennials have all been blamed for the decline of this once thriving, lively Cincinnati neighborhood.

That’s where the Walnut Hills Redevelopment Foundation (WHRF) comes in. For 40 years, the WHRF, a non-profit community development corporation, has been working to enhance the lives of Walnut Hills residents and breathe new life into the diverse neighborhood.

As part of Content Marketing Month, AMA Cincinnati partnered with WHRF for a one-night workshop to help generate some content ideas to help with some of the main marketing issues they have been facing.

I participated in the Content Marketing Workshop and had a great time. We were able to come up with real, actionable take-aways for WHRF toi ncorporate into their current marketing strategy. Here are three of the main points I took away from this workshop:

  1. Collaborate.
  2. Ask questions.
  3. Share your ideas.


Content is a team effort. Even if you’re a team of one, your content is still being created for an audience. Collaborate with and ask questions to others who can give you critical insight into goals, challenges, metrics, and of course your audience! One of the biggest reasons why I love being involved in the AMA is to get the chance to collaborate with professionals outside of my usual circle.

Ask Questions

Because our group wasn’t shy about asking questions we thought were minor, we were able to address an issue WHRF had overlooked in the past. Get people talking and actually spend time addressing each answer you get back…even if they aren’t what you wanted to hear. Content marketing does not have to be flashy to make a difference. When it comes to the lives of Walnut Hill residents, simple ideas can change lives for the better.

Share Your Ideas

As Ronald Reagan once said, “There is no limit to the amount of good you can do if you don’t care who gets the credit.” Don’t be afraid to shout out your ideas. As long as you are collaborating and working towards one goal, it shouldn’t matter who gets credit. The best plans often come out of brainstorming sessions where everyone’s ideas snowball into something great.

As Content Marketing Month carries on, I look forward to implementing my findings into my own work. If you ever want to collaborate with some amazing marketing folks, don’t hesitate to reach out to your local AMA chapter. You’ll always find someone who is willing to collaborate, ask the hard questions, and share ideas with you.


About Claire Motz

Claire Motz is an Account Manager for Leading Results, Inc. and serves on the 2017-2018 AMA Cincinnati Board of Directors as the VP, Young Professionals/Collegiate.