Author: Tony Bodoh
Companies competing in the Experience Economy engage their marketing teams in the research and design phases. This must happen because customers need integrity in their experiences as they move through the various stages of awareness, consideration, and acquisition. The experience is a forethought, not an afterthought. The experience is what is being promised, sold, and delivered.

Author: Mitch Tidman
What would you say if I told you that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand? At best, you can seek to create an environment and context that you think are conducive to a person feeling empowered, connected, valued, and inspired. Here are some ways to do just that.

It’s rainy and I’m cold (anything less than 70 degrees in early September is cold to me), but I’m warm on the inside because things are heating up with AMA Cincinnati this month! Here’s the lowdown on what you need to know for the month of September.

Join us in giving a hearty “Congratulations!” to our July Volunteer of the Month and July Board Member(s!) of the month.

Author: Amy Mersch
How are marketing and sales professionals approaching CX in their organizations? How do you map your own customer experience journey? What part does company culture play in delivering experiences? AMA Cincinnati’s new CX and Sales Enablement Community explores these questions and more.

The 2018-19 AMA Cincinnati board of directors is busy, busy, busy planning a great year of programming, professional development and networking for our community of Greater Cincinnati marketers. You could call it “burrowing” … and we are getting ready to take flight.

Author: Sara Fay
The rise of the gig economy has enabled independent workers to stay independent and benefit from an entrepreneurial lifestyle, while companies have adapted to working with independent workers on an as-needed basis. Read more about how one company and gigger have found the optimal working relationship.

In our AMA (American Marketing Association) version of an #AMA (Ask Me Anything), we talked with Cincinnati Marketing Legend Dave Knox about the road less traveled, his influences along the way, and today’s marketing paradoxes.

In our AMA (American Marketing Association) version of an #AMA (Ask Me Anything), we talked with Cincinnati Marketing Legend Dave Knox about the road less traveled, his influences along the way, and today’s marketing paradoxes.

Author: Amy Mersch
Cincinnati’s marketers do amazing things day after day, week after week. That’s why we’re so excited to recognize excellence in marketing at AMA Cincinnati’s 2018 Pinnacle Awards. If you can see yourself among Cincinnati’s marketing stars, learn how to prepare your submission to the Pinnacle Awards.

Copyright © AMA Cincinnati. All rights reserved.