Author: Sarah Tsai
When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an “Om …

Author: Suzanne Buzek
The AMA Cincinnati board of directors is excited to share that nominations are open for the 2017 Pinnacle Awards. But what are they? Who are they for? Why bother? Read on and see how your work can be recognized among Cincinnati’s marketing greats.

By: Gina Bonar, AMA Cincinnati President At the turn of the year (just halfway through our “Chapter year”), we see in the Cincinnati Marketing community a universe of opportunity and a force to be reckoned with. In 2016, we invited you to join AMA Cincinnati on a new Brand journey, go deep exploring our shared…

Author: Travis Nipper
AMA Cincinnati President-Elect Travis Nipper had a chance to chat with Ken Lewis, Owner of New Riff Distillery, and Colleen Thomas, Bourbon Ambassador with the Kentucky Distillers’ Association about Kentucky, the bourbon industry, and marketing before November’s Signature Speaker Series.

Author: Dennis Devlin
I could not be prouder of what AMA Cincinnati has achieved during my board tenure, including recognition from the AMA Support Center through the Chapter Excellence Awards program. Here’s my take on our recent sweep of the awards.

Author: Don Gray
With the vast communications networks available to us, one can say we live in a connected world. But, as salespeople, are we using it correctly?

Author: Eric Brown
What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities–and how you can say goodbye to the typical abysmal 2 percent response rate.

Author: Don Gray
Founding principals are often very good at what they do, and have successful small- and mid-sized businesses. But sometimes no sales culture is established. Here I lay out the responsibilities of small business owners to do just that.

Author: Don Gray
I hear much discussion about how sales has changed: There is a new paradigm out there. Buyers are different, etc. I contend that the real role of sales hasn’t changed. What has changed is the tremendous availability of data and information.

Author: Kyle Shuja
As a college student, an abundance of resume critique sessions and job interview seminars are offered on campus –but some things about the AMA YP Recruiter Panel were different.

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