Author: Marce Epstein
VEGA, a global manufacturer of process instrumentation, adopted a laser focus on the customer journey to significantly improve on-time delivery.
Author: Meghann York
AI is making its way into marketing departments across the world, and some marketers are starting to see that they can’t function without it.
Author: Simcha Kackley
Sales people are losing their mojo around the world. Learn more about the importance of sales and marketing alignment using focused strategies and tactics.
Join us in giving a hearty “Congratulations!” to our October Volunteers & Board Members of the Month.
Join us in giving a hearty “Congratulations!” to our September Volunteers & Board Members of the Month.
Author: Tony Bodoh
Companies competing in the Experience Economy engage their marketing teams in the research and design phases. This must happen because customers need integrity in their experiences as they move through the various stages of awareness, consideration, and acquisition. The experience is a forethought, not an afterthought. The experience is what is being promised, sold, and delivered.
Author: Mitch Tidman
What would you say if I told you that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand? At best, you can seek to create an environment and context that you think are conducive to a person feeling empowered, connected, valued, and inspired. Here are some ways to do just that.
Join us in giving a hearty “Congratulations!” to our July Volunteer of the Month and July Board Member(s!) of the month.
Author: Amy Mersch
How are marketing and sales professionals approaching CX in their organizations? How do you map your own customer experience journey? What part does company culture play in delivering experiences? AMA Cincinnati’s new CX and Sales Enablement Community explores these questions and more.