Content Marketing

An Interview with Dave Knox

Author: Justine Daley This isn't the first time we've heard from Dave Knox, but a lot of things have changed since we last did. He's written a book, and gone out on his own. We caught up with him to hear his perspective on Super Bowl ads, go-to Cincinnati coffee shops, and how marketers can lead the charge in this world of turbulent change.

Making Content Relevant to the C-Suite

Author: Chris Grabarkiewicz-Davis Do you wonder: Why is business up this week? Why is brand equity down this quarter? Where should I invest marketing dollars to build my brand and business? At the January Marketing Research Shared Interest Group Community meeting, Chris Grabarkiewicz-Davis shared Luxottica Retail’s journey in answering these questions.

2020-06-20T18:16:26+00:00February 8th, 2018|All Blog Posts, Market Research|

On Point Content Creation Workshop

Author: Sarah Tsai From blog posts to social media to website copy, learning how to develop a strong content marketing schedule and practice that works for your needs will enable you to improve your marketing effectiveness. In case you weren't able to attend some of the content marketing workshops in January, here is a recap of some of the materials shared in our “classroom” experience.

Grow Your Business in 2017 with Digital Marketing

Author: Sarah Tsai When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an "Om ...