Author: Justine Daley This isn't the first time we've heard from Dave Knox, but a lot of things have changed since we last did. He's written a book, and gone out on his own. We caught up with him to hear his perspective on Super Bowl ads, go-to Cincinnati coffee shops, and how marketers can lead the charge in this world of turbulent change.
Author: Chris Grabarkiewicz-Davis Do you wonder: Why is business up this week? Why is brand equity down this quarter? Where should I invest marketing dollars to build my brand and business? At the January Marketing Research Shared Interest Group Community meeting, Chris Grabarkiewicz-Davis shared Luxottica Retail’s journey in answering these questions.
Author: Claire Motz As part of Content Marketing Month, AMA Cincinnati partnered with the Walnut Hills Redevelopment Foundation for a one-night workshop to generate content ideas to address some of the main marketing issues they’re facing.
Author: AMA Cincinnati AMA Cincinnati announces the 2017 Pinnacle Awards Master of Ceremonies--or should we say, MASTERS of Ceremonies!?
Author: AMA Cincinnati AMA Cincinnati congratulates the selected finalists for our 2017 AMA Pinnacle Awards. Please join us on June 8 at the Transept OTR to find out who wins!
Author: Sarah Tsai From blog posts to social media to website copy, learning how to develop a strong content marketing schedule and practice that works for your needs will enable you to improve your marketing effectiveness. In case you weren't able to attend some of the content marketing workshops in January, here is a recap of some of the materials shared in our “classroom” experience.
Author: Sarah Tsai When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an "Om ...
By: Suzanne Buzek Lots can go wrong when planning a marketing campaign, but many mistakes are avoidable. Working smart with your team can help you avoid these eight pitfalls.
Author: Lauren Lutz Play ball! While Cubs and Indians fans everywhere are lamenting over whether or not their favorite team will “fly the W,” brands, companies, cities and even police departments are finding ways to get in on the #WorldSeries. Here’s a pre-Game 3 roundup of the best.
Author: Eric Brown What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities--and how you can say goodbye to the typical abysmal 2 percent response rate.