By: Suzanne Buzek
Lots can go wrong when planning a marketing campaign, but many mistakes are avoidable. Working smart with your team can help you avoid these eight pitfalls.
Author: Eric Brown
What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities–and how you can say goodbye to the typical abysmal 2 percent response rate.
I’m not a blogger, or a writer. I am new to the marketing industry. But when I went to the Ann Handley “Bigger Bolder Braver” Signature Speaker Series and workshop in April, I realized I am more involved with writing and marketing than I had initially thought.
Cincinnati AMA was very pleased to have Mike Corak of DAC Group present to the chapter on March 18 and share his take on digital marketing trends for 2016. Suzanne Buzek shares this recap of Mike’s presentation.
Our own Travis Nipper reached out to Ann for a light-hearted but insightful interview about the vast opportunity that content marketing represents and how too many of us aren’t using it to its potential.