Author: Mitch Tidman People have traded, sold, negotiated, and closed deals since the dawn of time, and yet, the art of selling and its success factors are not particularly intuitive.
Author: Marce Epstein VEGA, a global manufacturer of process instrumentation, adopted a laser focus on the customer journey to significantly improve on-time delivery.
Author: Tony Bodoh Companies competing in the Experience Economy engage their marketing teams in the research and design phases. This must happen because customers need integrity in their experiences as they move through the various stages of awareness, consideration, and acquisition. The experience is a forethought, not an afterthought. The experience is what is being promised, sold, and delivered.
Author: Mitch Tidman What would you say if I told you that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand? At best, you can seek to create an environment and context that you think are conducive to a person feeling empowered, connected, valued, and inspired. Here are some ways to do just that.
Author: Amy Mersch How are marketing and sales professionals approaching CX in their organizations? How do you map your own customer experience journey? What part does company culture play in delivering experiences? AMA Cincinnati's new CX and Sales Enablement Community explores these questions and more.
Author: Eric Brown What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities--and how you can say goodbye to the typical abysmal 2 percent response rate.
By: Branden Middendorf We are on the brink of a huge transition aimed to change the way we consume media: Virtual Reality.
By: Mike Corak Earlier this year in Cincinnati, I had the pleasure and honor of presenting to the AMA chapter on digital trends and prioritization. Now, let's revisit some of those trends and see how they've panned out.
Cincinnati AMA was very pleased to have Mike Corak of DAC Group present to the chapter on March 18 and share his take on digital marketing trends for 2016. Suzanne Buzek shares this recap of Mike’s presentation.