Digital Marketing

On Point Content Creation Workshop

Author: Sarah Tsai From blog posts to social media to website copy, learning how to develop a strong content marketing schedule and practice that works for your needs will enable you to improve your marketing effectiveness. In case you weren't able to attend some of the content marketing workshops in January, here is a recap of some of the materials shared in our “classroom” experience.

Grow Your Business in 2017 with Digital Marketing

Author: Sarah Tsai When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an "Om ...

Video: DIY or Hire a Pro? Ask These Questions First

By: Molly Berrens, Founder, Spotted Yeti Media, and Casey Williams, Senior Producer, Spotted Yeti Media Just about every marketer will tell you to include video as part of your marketing mix, that video is essential to complement your content marketing plan and reach your intended audiences. Easier said than done, right? Only a few of us have degrees in film or video production, so how do you weigh your many options and know when to DIY or hire a pro?

2020-06-20T18:04:32+00:00November 14th, 2016|All Blog Posts, Thought Leadership & Opinion|